Micromax-Aircel Partnership To Drive Mobile Internet Growth In India: Samsung Must Be Worried !!

Must Read

Superstitions across different countries – An Overview

Some believe that a superstition is anything that people believe that is based on myth, magic, or irrational thoughts. They are beliefs that are steeped in lore or tradition, and it is usually difficult to pinpoint the exact origin. Here is a brief compilation of Superstitions which are prevalent across different countries.

1.5 Million Engineers Pass Out In India Every Year, Fewer Getting Hired [Trends]

Engineering colleges have been springing up like wild mushrooms in India in the last few years. Their number has...

World’s Most Popular Ad Slogans: A Brief List To Inspire With !

Advertisement plays an important role for companies as well as consumers world wide. It gives a seller an opportunity...

According to a forecast report published by Cisco in February 2013, the global mobile data traffic will increase 13x from 2012-2017. People are increasingly using mobile devices to access internet as they can be carried anywhere and don’t bind the user to a fixed spot. As a result, people are spending more on mobile data plans. Smartphones have emerged as the most favoured devices for accessing the internet due to the varied functions that they offer. Many markets have already reached the saturation point, where smartphones have penetrated more than 50% of the total mobile devices market, emerging markets are catching up rapidly.

Global Mobile Data Traffic Growth, 2012-2017

The number of mobile internet users in India is expected to reach 130 million by March 2014 as number of smartphone users are growing and mobile data plan charges are continuously declining. Smartphone penetration is quickly gaining momentum in India due to low-cost smartphones offered by local as well as Chinese vendors. India being a price sensitive market welcomed these vendors warmly.  Samsung, the international brand which has the largest market share in Indian market is now being threatened by local smartphone manufacturer Micromax. Micromax’s clever marketing techniques and advertising that mainly highlight specific features of their smartphones, for instance – screen size, dual SIM, etc, was able to draw people’s attention towards itself. Currently, Micromax has 22% market share, while Samsung has 26%.

INDIA-SMARTPHONE-VENDORS-MARKET

Micromax being an India-based smartphone vendor seems to understand the Indian consumer very well and has been designing products specifically targeted towards the price sensitive consumers. Apart from India, it currently has its presence in Bangladesh, Nepal and Sri Lanka.

Advertisements

The company recently announced that it aims at being the number one smartphone vendor in India by Diwali (November) – quite an ambitious statement but given the track record of Micromax, it doesn’t seem entirely impossible. The company had a 19.3% share in the smartphone market in the first quarter of 2013 as opposed to Samsung’s 40.7%, but it has managed to increase its market share by 2.7% in the second quarter.

Yesterday, Micromax entered into a partnership with Aircel – one of India’s major telecom service providers with an aim to drive data growth in the Indian market. Aircel currently offers voice and data services ranging from prepaid and postpaid plans, 2G and 3G services, Broadband Wireless Access (BWA), Long-Term Evolution (LTE) to Value-Added-Services (VAS), it currently has 61 million subscribers, with a successful bid of 3G licenses/spectrum in 13 states, its 3G rollout has been the fastest in the Indian telecom space.

This was a very well-thought partnership. According to a previous report, an average Indian spends around INR 500 every month on mobile bills and mobile internet data plans. Micromax is offering the following benefits on purchase of its products:

Benefits

It sure looks like a win-win situation for both the partners, as both the companies will benefit from customers who purchase Micromax’s products. Indian consumers will also benefit as they will be exempted from shelling out extra money for data plans. With this partnership, they plan to acquire 4-5 lakh device users per month. Micromax sells around 2.3 million mobile devices every month so after this partnership it should be able to sell a minimum of 8.1 million devices in the next three months at the rate of 2.7 million devices per month.

This strategic partnership can be a serious move against current smartphone market leader, Samsung.

Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

India the 3rd Worst Economically Affected Nation by Internet Shutdowns in 2019: Report

2019 saw an increasing awareness about internet shutdowns in the Indian population due to unprecedented first-hand experience...

Amazon and Flipkart Under The Lens Of Indian Authorities For Competition Squashing Activities!

The ongoing tug of war between Offline and Online retailers in India seems to be far from over. On Monday, the Competition...

Constant Internet Suspensions In India Affecting Online Transactions and Economy Adversely

In the wake of the highly controversial and prejudiced Citizenship Amendment Act and other related legal developments such as the NRC, IT...

The Current Generation Require Technology In Class To Make The Most Of Future Opportunities

Technology is the current drive for everything. It has influenced all aspects of life, including cultures. It affects the way we live,...

Reliance Jio Offers Free Calls Over WiFi: Activate It Now

Following Airtel’s launch of VoWiFi calling in December 2019, Jio has now started rolling out VoWiFi calling, as well.

UPI Scam: A Man Loses Rs. 1.01 Lakhs While Using Paytm and Google Pay

Facebook finds it itself in the middle of its first scam of the new decade and the catalyst seems to be its...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This