micromax

For Micromax, Its Biggest Competitor Is Micromax Itself!

A few weeks ago, Micromax blew the war-horns about their comeback into the Indian smartphone market, and yesterday they finally unveiled the two devices which they are betting big on. The Gurugram-based company announced that the arrival of 'In Note 1' and...

Samsung Overtakes Xiaomi in India: Hour of Glory or Portent of Things to Come?

The smartphone shipments in India has shattered all the previous record in Q3 2020. The crown at the top has been in the firm grasp of Xiaomi; Utter dominance. All rivals in positions below. And yet, as the winds of...

Micromax is Back, Sets Eyes On Xiaomi’s Crown

A fallen pioneer, banished from its own motherland by collective foreign forces, has finally roused itself up! Micromax has announced its re-entry in the Indian smartphone market, and this time, it’s all ‘In’. The comeback was announced via Twitter by co-founder...

Will Huawei Micromax Partnership In India Change The Market Equation?

The intensified competition in India Smartphone market has forced many brands to revisit their go-to-market strategies. Known as the second-largest smartphone brand in the world, Huawei is all set to expand its customer base in India’s smartphone market. It...

Smartphone Shipments In India Q3 2018: 40.4 Million Units Translate Into 1% YoY Decline [REPORT]

This year, about 337 million people in India will own a smartphone, witnessing a 15.6% growth. This is the highest estimated growth rate in the smartphone industry by any country in the world. Despite the promising market scenario, India is...

Why Are Qualcomm And MediaTek Working With Disappearing Indian Smartphone Brands?

A move that has come nothing short of a boon for the Indian mobile manufacturers; SoC giants ( or System on a Chip manufacturer like Qualcomm and MediaTek) have said that they will be working with the indigenous mobile handset...

Micromax To Go Global, But China Aspiration Is An Uphill Battle !

The posted buy of Smartphone revolution in India Micromax informatics is finally going global, amid to the growing competition in the indigenous market. The company which rose to fame in Q4 2014 when Micromax became the Numero-Uno smartphone manufacturer...

How Chinese OEMs Increased the ASP of Smartphones in The Indian Market [REPORT]

While the rest of the world has been witnessing plateauing growth for smartphones, India has been the only country to go against the trend and provides a glimmer of hope to OEMs across the world. However, painting a somber...

Smartphone Market Growth In India Q1 2016: What Must The OEMs Learn to Survive?

2016 hasn't been a good year for smartphone OEMs around the world. However, for India, who has recently acquired the second spot in the list of the world's largest smartphone market, it seems that the smartphone juggernaut remains impossible to...

Micromax: A Lesson In Pitfalls Of The Indian Smartphone Industry

One of the most interesting things that have followed in the wake of the post-Nokia era of phones in India has been a massive change in public opinion about budget phone manufacturers. And at the helm of this sea...

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Facebook Is Waging A Full-Blown War Against Clubhouse!

Facebook is all set to wage a full-blown war against Clubhouse, the newest and hottest entrant in the social...