micromax

Will Huawei Micromax Partnership In India Change The Market Equation?

The intensified competition in India Smartphone market has forced many brands to revisit their go-to-market strategies. Known as the second-largest smartphone brand in the world, Huawei is all set to expand its customer base in India’s smartphone...

Smartphone Shipments In India Q3 2018: 40.4 Million Units Translate Into 1% YoY Decline [REPORT]

This year, about 337 million people in India will own a smartphone, witnessing a 15.6% growth. This is the highest estimated growth rate in the smartphone industry by any country in the world. Despite the promising market scenario, India is...

Why Are Qualcomm And MediaTek Working With Disappearing Indian Smartphone Brands?

A move that has come nothing short of a boon for the Indian mobile manufacturers; SoC giants ( or System on a Chip manufacturer like Qualcomm and MediaTek) have said that they will be working with the indigenous mobile handset...

Micromax To Go Global, But China Aspiration Is An Uphill Battle !

The posted buy of Smartphone revolution in India Micromax informatics is finally going global, amid to the growing competition in the indigenous market. The company which rose to fame in Q4 2014 when Micromax became the Numero-Uno smartphone manufacturer...

How Chinese OEMs Increased the ASP of Smartphones in The Indian Market [REPORT]

While the rest of the world has been witnessing plateauing growth for smartphones, India has been the only country to go against the trend and provides a glimmer of hope to OEMs across the world. However, painting a somber...

Smartphone Market Growth In India Q1 2016: What Must The OEMs Learn to Survive?

2016 hasn't been a good year for smartphone OEMs around the world. However, for India, who has recently acquired the second spot in the list of the world's largest smartphone market, it seems that the smartphone juggernaut remains impossible to...

Micromax: A Lesson In Pitfalls Of The Indian Smartphone Industry

One of the most interesting things that have followed in the wake of the post-Nokia era of phones in India has been a massive change in public opinion about budget phone manufacturers. And at the helm of this sea...

The 5 Most Sought-After Budget Smartphones in India

Buying a new mobile is a tough decision to make, ain’t it? You do a lot of research on the gadgets available in your budget and then you start exploring the reviews on each one them and after consulting...

SoftBank Eyes On Micromax: To Buy 20% Stake At $5 Billion Valuation

After grabbing a lion’s share of Indian eCommerce industry, SoftBank Corp is once again ready to inject more funds, but this time with a bit different approach. According to the latest reports, a SoftBank led group of investors are in...

Micromax Launches Windows Smartphones To Win Over Cut-Throat Competition In India! ...

Owing to its previous announcement of launch of budget phones in India, Microsoft Corporation (ADR) (NASDAQ:MSFT) has kept its promise. Micromax has introduced two Windows Phones yesterday in India - the Canvas Win W121 and Canvas Win W092. With this, Micromax has...
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₹90 Crore Per Hour: That’s What Mukesh Ambani Added To His Wealth During COVID Era

Today the "IIFL Wealth Hurun India Rich List 2020" was released and guess who kept maintained his...
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Can Tata Super App, With the Backing of Walmart, Take On JioMart?

In August, Tata Group, in a move to likely counter the offerings of the Jio umbrella, declared that they are in the...

The Raining Discounts Are Coming As Flipkart And Amazon Gears Up For Festive Season Sale

The festival season is about to begin and eCommerce majors in India Amazon and Flipkart are aiming to make the most of...

Amazon, Google And Microsoft Are Extreme Angry With TRAI

The big three of the tech industry - Amazon, Microsoft And Google - seems to be quite annoyed. Cloud...

New Android Malware Steals Your Banking Credentials And Let Hackers Access Your Smartphone

If you are an active user of banking apps on your Android smartphone, you must pay close attention to it.