Mobile Internet Users In India To Reach 130 Million By March 2014: 22% Users Spend INR 500 Or More Every Month [Report]

Must Read

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme...

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many...

Cloud Computing is Redefining the Education Industry!

Today, the benefits of cloud computing are being recognized in educational industries around the world. Most of...

India has become one of the best places for mobile vendors to invest. The reason is quite obvious that the country ranks second in the world in terms of mobile subscriber base. As number of mobile handsets (especially Smartphones) ramping up, internet access on the device has become one of the hottest trends here. In addition, mobile devices account for about 50% of all web traffic in the country.

2.7 Million Users Accessed Internet Using Dongle In Oct, 2012

As usual, mobile handset users in India often use their device for accessing information, playing games, communication, watching videos and listening to music. According to a recent report from IAMAI, an online publisher tracking digital and online industry, the country had 78.7 million users, accessing internet on their mobile device in last one month, in October 2012.

Among entire mobile internet users, 61 million were ‘Off Deck Users’ (accessing sites other than operators), while 15 million were ‘On Deck Users’ (accessing sites only specified by operators). Besides, 2.7 million users accessed internet using dongles, connected to internet using using 2G, 3G or high speed data cards.

Advertisements
22% Of Mobile Internet Users In India Spend INR 500 Or More Every Month

As competition is ramping up in Indian mobile segment, it’s tough for the device manufacturers to manage high ASP (average selling price). This is the reason why average selling price of mobile devices (among users those are accessing internet) is just INR 8,250 in the country. In simple words, still majority of users have low-cost and inexpensive internet-enabled mobile handsets.

The firm has reported that an average monthly bill of users, accessing internet on mobile device, is about INR 460. More importantly, users spend INR 198 (out of INR 460) towards internet expenses. Really, it’s nice to listen that users are more likely to spend (nearly 40% of their mobile expenses) on internet access. However, they still spend 60% of their entire mobile expenses on voice services. One of the noticeable point here is that 22% of mobile users spend in the range of INR 500 and above.

average monthly spend on mobile internet

 

‘Email Accessing’ Is The Most Preferred Activity On Mobile

Among all internet activities, Indian mobile users prefer most to access emails (send or receive) and social networking sites. Besides, users are also more willing to access app stores as well as online videos. By the end of 2012, India is expected to have 87.1 million mobile internet users, accessing internet every month.

At the end of October last year, the country had 904 million mobile subscribers, categorized into two segments–‘Off Deck Users’ and ‘On Deck Users’. Apparently, the main credit goes to low-priced feature phones for the prevalence of mobile internet across the country.

Mobile internet users often use emails, social networking services and messengers daily on their device. However, app stores are being accessed by lower proportion of the users, but in terms of engagement, it’s mind-boggling.

Advertisements

activities on Mobile internet

Prevalence Of Online Gaming, Video Streaming And News On Mobile Devices

Online activities such as tickets’ booking and bank service access on mobile devices have also increased over the past couple of years. However, still a low proportion of users access these services on their mobile devices. Some other activities such as watching online videos, reading online news and playing online games have also surged on mobile devices; users access internet on their mobile handsets for these activities approximately 2-6 times a week.

Interestingly, 50% of mobile internet users in India use their device for online games, while less than 30% of users read online news and watch online videos.

mobile internet users in India

Mobile Internet Users In India Would Hit 164.8 Million Figure By March 2015

It’s beyond the shadow of doubts that the growth of mobile internet will still remain strong over the next few years. As the trend of on-the-go internet access is mounting up, users are more likely to adopt internet-enable mobile devices in forthcoming years. On the other side, deployment of 3G and 4G networks across the country by the carriers could also fuel adoption of internet-enabled mobile devices in the country.

As demand of internet on mobile device is growing, the day is not so far when mobile internet users will hit 150 million milestone. It’s expected that the country will achieve 100 million mobile internet subscribers by March 2014 and 164.5 million by March 2015.

1 COMMENT

  1. […] You should also try to provide unique content, maintain your own RSS Subscribe want more. RSS feeds are a win-win The Internet users often use the Internet companies want to increase their … through the Internet, many websites usually wear some form of bookmark orbit. Bookmark the majority […]

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

TikTok Acquisition: Not A Cake Walk for Microsoft

After President Trump announced an order banning US companies' transactions with Chinese businesses, which is set to...

Can ‘Made In India’ Twitter Alternative Replicate Twitter’s Success?

The popular microblogging platform Twitter has a new Indian clone and it is all set to capture the non-English users in the...

TikTok Stars Are Fighting an Uphill Battle

2020 has proven to be a difficult year for many Chinese-origin apps, including the wildly popular short video app, TikTok. Many Chinese...

Google Is Changing the Face of Global Health

COVID-19 is easily the most catastrophic global health crisis of the 21st century. As July 2020 came to a close, case counts...

After Facebook, Now Twitter is Caught Abusing Phone Number For Ads

Thanatophobia, or fear of death, is a relatively complicated phobia. Similarly, fear of losing your digital accounts to hacklers or scammers is equally...

Warren Buffett’s Stake In Apple Is Worth More Than Combined Valuation of All Startup Unicorns in India

The Oracle of Omaha has got an eye for a good bet and it's proven time and again. Once a popular critic...

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This