Why Should Microsoft Corporation (MSFT) Not Integrate Services In A Closed Ecosystem! [REPORT]

Must Read

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out...

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

The declining PC market has hit Microsoft Corporation (NASDAQ:MSFT) badly due to increasing number of people going for mobile devices, which is currently dominated by Google Inc.’s (NASDAQ:GOOG) Android OS. Microsoft’s Windows OS was what it was best known for; the company earned billions licensing its OS to server and desktop hardware companies. Then came the age of smartphones! Google did the same thing with its mobile OS; it distributed Android to almost all the mobile manufacturers who wanted to power their devices with it, flooding the entire smartphone market. Vendors could also add their own features to personalize and differentiate their products. Microsoft’s late entry into the smartphone segment using its Windows Phone couldn’t generate enough momentum to make up for the loss it is incurring in the PC market.

Windows Unit Share of Global PCs/Smartphones/Tablets

Going The Apple-Way?? Why??

Its recent acquisition of Nokia’s Devices and Services hints that Microsoft may be going the ‘Apple-way’- designing their own smart mobile devices powered by their own mobile OS and offering its own services. While it did license its OS to some vendors such as HTC (TPE:2498) and Samsung (KRX:005930), it couldn’t gain much market share from Android. This vertical integration approach may have worked for Apple Inc. (NASDAQ:AAPL) in the initial stages of the smartphone age as the market was new and it was the first one to introduce the world to real smartphones, but some analysts feel that the market has now moved back to a horizontally oriented approach and Microsoft’s current strategy no longer seems to be right.

Close Integration Isn’t The Answer

Google’s current approach seems to be the right approach now, while seemingly offering an integrated experience, doesn’t fixate on it and also develops its services and software to run on others’ platforms – putting the user and data first and not the vendor. On the other hand, Microsoft too has a range of services like Hotmail, Xbox Live, etc. that run at dynamic scales and cater to other devices and platforms too. However, with the purchase of Nokia’s phone business, there is a real risk that Microsoft will stitch together software, hardware and services in a tightly integrated way, which may be Microsoft’s way to protect the Windows business but will lock Microsoft in an old way of thinking.


The way forward for Microsoft can be, firstly, to loosen its hold on vendors and allow them to add features to their devices that end-users may like. Secondly, Microsoft should keep its services like Hotmail open to other platforms and and not tightly integrated with any particular hardware or OS.

Source: ReadWrite



Please enter your comment!
Please enter your name here

Latest News

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance,...

The Sudden Reappearance of Missing Jack Ma Leaves People Guessing About Many Things!

Jack Ma was preparing to publicly float Ant Group - what was billed to be the largest IPO in the world in...

Apple Foldable iPhone May Surprise You, But It Won’t Launch This Year!

Rumours of a foldable iPhone have long been circulating on the internet. However, until now there was little to no indication Apple...

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of online content, according to most,...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This