Smartphone OS Market Q2, 2013: Android Retains The Chunk, Windows On A Rise But Apple In Fall [REPORT]

Must Read

3 Most Common Mistakes Social Media Marketers Are Committing In 2016

In their quest for greater sales and increased ROI, the self-appointed “digital marketing guru” has lost touch with what...

The Best Selling Smartphones Of 2016: Apple iPhone 6s Tops The Chart

Good news for Apple, as a recent report by IHS Markit found that the Apple iPhone 6S was the...

A Big Blow To Amazon and Flipkart: CCI Investigation To Continue

Flipkart and Amazon continue to find themselves in hot water as their plea against the investigation that is being...

The number of smartphones have increased by 51.3% over the year by the end of June 2013. According to latest report from IDC, total 236.4 million Smartphones were shipped during the second quarter of this year. This resulted in 9.3% Q-O-Q growth rate as 216.3 million smartphones were shipped during Q1 of this year. Smartphone market has once again proved that it is still in the growth phase and has a considerable amount of time for saturation. Accounting to the fact that companies are always surprising the customers with their new features in hardware and software, the appetite is growing. Being open source and able to be customizable by the mobile manufacturers, Android still remains the market leader.

Smartphone OS Market 2013: Source IDC

The fact that the collective innovation from many companies using Android are able to beat vertically integrated Apple. Nokia is acting more of a driver for Window Phone software than its own technicality.

Android Market Share Q2, 2013

There has been only a slight increase in the market share of Android OS from the previous quarter.  The idea of Google Inc. (NASDAQ:GOOG) of selling its original version nexus mobile is one of the reason for its increasing market share. We also need to consider the fact that there more than 700 mobile manufacturing companies that use Android OS but 62.5% of business has been done by Samsung , LG, Lenovo and Huawei combined.


The report also highlights that Samsung has lost market share by 5.3% over the year to other vendors. Lenovo mobiles have managed to enter into the elite class, but may have to wait for some time to become a popular phone.

Smartphone OS market share Q2, 2013 l Source: IDC

iOS Smartphone Market Q2, 2013

The difference between a company run by a visionary and executive can be seen clearly; Apple Inc. (NASDAQ:AAPL) has always shipped its products the day it launches, but it is months from the launch of iOS7 and we have only seen 5 beta versions. The success of apple always remained in innovation and quick launch of new products. We can see the huge difference between the number of products launches between 2007-2011 and 2011-2013.  Apple has lost the market share (3.4%) over the year considerably but analyst market believes its iPhone 5C and iOS 7 launches should bring it back to business.

Windows Phone OS Smartphone Market Q2, 2013

This software has highest YoY increase of 77.6% and Nokia has been a major contributor (81.6%) to this rise. The other manufacturers like Samsung, HTC have sold less than a couple of million units.The contract binding Nokia and Windows is directly  affecting the sales of Nokia mobiles , New smart phones by Nokia are exceptionally well and many Android and Nokia lovers are expecting a tie up from the Finnish giant.

Black berry Market Share Q2, 2013

This quarter has been the worst  for blackberry though, BB10 is showing some promise of growth. Blackberry OS Smartphone market share shrinked to 2.9% in Q2, 2013 compare to 4.9% by the end of same quarter a year back. Companies only like Apple can fight the open source market with personalized software and Hardware integration.

The numbers suggest that android is still going to retain its share in the coming quarters , but windows mobile and iOS have a tough challenge ahead.


Source: IDC


Please enter your comment!
Please enter your name here

Latest News

Elon Musk, CEO of Apple: Had Tim Cook Agreed To Acquire Tesla In 2016

Depending on who you speak to, Elon Musk and Tim Cook has their own version of the history that...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This