Facebook’s true competitor Tumblr Inc., who is now Yahoo’s baby, is growing up with a hyper-sonic speed and Facebook’s teen users are detaching themselves to join Tumblr. Facebook blogging feature called Notes has to go a long way to compete with Tumblr or other populist blogging platforms. NOTE is going to crate new thing under the name of Facebook vs Tumblr
Why Facebook’s Notes Need Fixing ?
Firstly, Notes is totally buried among all the other apps on Facebook and secondly, writing a note on a white canvas with no hints of personalization makes it one of the least used apps. On the other hand, Tumblr’s greatest strength is notes, once you publish; the notes get published to the news feed. Tumblr provides its users with colossal number of customization options and the options to insert most kind of media. Posts are distributed to Tumblr’s followers and they don’t have to compete with other content like Facebook.
Why Blogging Is Important Facebook vs Tumblr?
Facebook needs to focus on blogging as better notes will fill its high quality content, pull-in ad views and keep its competitors out of the picture who are trying to break most used social media site’s empire. Blogging is a feature that attracts teens as they love expressing themselves by keeping their writing style unique and personalizing their own blog. On Tumblr there is an emphasis on re blogging lending an audience to appreciate the content you blog but on Facebook, there’s not much of a re-sharing culture.
When Facebook launched ‘notes’ in 2006 that didn’t bring much change in its user base but in last 7 years people have turned more tech savvy and looking for their own place on web which led to a massive growth in Tumblr’s users in 2010. To make notes competitive Facebook would have to make the product easily accessible from its homepage and make serious efforts for maintaining privacy of the blog.
Tumblr is attracting all the teenagers leaving behind Facebook and its photo-sharing site Instagram. Teenagers always want to be at a place where fewer adults are involved as they don’t consider it cool so Tumblr hijacks teenager’s attention by providing them a place to share their feelings while maintaining privacy. Facebook needs to think over the acquisition of Snapchat to attract teens as Yahoo has already acquired Tumblr to grow its user base.