Social Media Usage In Australia: 50% Of Total Population On Facebook

Must Read

Elon Musk Added Over $100 Billion To His Net Worth In Just 1 Year, Leaves Jeff Bezos Behind

Jeff Bezos may the world's richest person in the world but it's Elon Musk who has been...

iPhone 12 Plagued With Serious Problems: Should You Buy It, Still?

A serious problem with Apple iPhone 12, identified recently, is good enough to give a second thought...

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week,...

Australians enjoy being active on Social Media this was revealed by comparing Australia’s population and Australians on social media. The Australian Bureau Of Statistics Population Clock- total Australian population on 30th April, 2013 was approximately 23,007,086 and Facebook has 11,489,380 users out of total country population which means 50% of Australians are Facebook users considering that 13 years below are not allowed to use Facebook and many senior citizens of Australia don’t prefer Facebook.

Social Media Usage In Australia:

Surprisingly, in Australia 14 to 19 years users love using social media while watching their favorite show according to them their TV watching experience becomes more enjoyable. Home is the heart for social media usage in Australia as 96% of Australians access social media from their home mostly in the bedroom, study and bathroom in fact, 6% enjoy using social media while on the toilet and 18% in the car.

Social Media Usage In Australia

Australia’s Most Used Social Media Sites:

Facebook dominates other sites and remains as Australians one of the favorite social media site as the typical Facebook user spends more than 7 hours per week on the site. Interestingly, LinkedIn achieves the second most popular social media platform position followed by Instagram, Twitter, Google+ and Pinterest. LinkedIn is more popular with males than in females and massively used by 40-49 years old.

Advertisements

Australia’s Social Media Sites Fallen Out Of Favor:

Twitter is witnessing its worse days in Australia with a huge loss as 45% of Australians have stopped using the platform. Facebook has also noticed a loss of 20% users but still it remains top in the chart with maximum user base.

Social Media Usage In Australia

Smartphone Usage For Social Media In Australia:

Smartphone has turned out to be the most used social media device in Australia overtaking laptop and desktop users. Social Media Usage In Australia shows Smartphone growth from 53% to 67% in last 12 months while Desktop stills remains a crucial social media device for those aged above 50 years as Smartphone is not in their priority list. Laptops use has fallen from 69% to 64% over the past year but On the other hand, Tablet computers are beefing up with 18% in 2012 to 35% this year. Social Media Apps are the best ways to access Social Media through mobiles devices, with 69% of users using the mobile apps when compared to 19% who use the website.

Social Media Usage In Australia

3 COMMENTS

  1. The article is very interesting…I like the depiction of stats ,it made it simple to understand

    Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Backed By First-Time Shoppers, Flipkart And Amazon Dominated Festive Online Sales in India

It seems like Flipkart and Amazon squeezed the most out of the month-long festive season in India...

Amazon Gets Slapped With Penalty As GOI Prepares To Tighten The Noose On Ecommerce Players!

In a recent move, the Indian Government slapped Amazon on its wrist for not mentioning the country of origin detail for products...

Facebook’s Past Comes Back To Bite As South Korea Fines Them For 2018 Scandal

The social media behemoth Facebook Inc. (NASDAQ:FB) has once again proved they are the true arch-nemesis of modern-day user-privacy!

Amazon Future Group Dispute Deepens As Singapore Court Turns Down Future Group Plea

The dispute between Amazon and Future Retail is, apparently, far from over anything soon as the Singapore International Arbitration Centre (SIAC) has...

Google Pay Fee On Instant Transfer: An Indication Of Google’s Aggressive Monetisation Strategy?

Google has decided to levy fee on instant payment, starting from the US market. A few days back, Google...

Twitter Account Verification Is Back, But Has it Lost Its Mojo?

Twitterati queue up! As the Twitter account verification process which is responsible for awarding blue badges prepares to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This