Ecommerce In Emerging Countries Heats Up: eBay (EBAY) Is The Most Favorite Site !! [Report]

Must Read

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming...

Reliance Jio Set To Blitz The 5G Smartphone Market With Jaw-Dropping Price

Cometh the revolution, cometh Reliance. This time the price of 5G smartphones under the radar of Reliance.

Apple iPhone 12: Not For India And You Must Not Fall Prey To Apple’s Marketing Machine

The cat is out from the bag, finally! Apple iPhone 12 has launched in the most sophisticated...

Ecommerce is rapidly gaining momentum in emerging markets. Those days are gone when shopping experience was only complete with touch and feel each and everything personally before reaching to pocket.

A research conducted by market research firm Jana in March 2013 shows how these emerging markets is utilizing ecommerce sites. The firm surveyed its mobile research panels in India, Kenya, Nigeria, The Philippines, and South Africa to learn more about the global growth of ecommerce. The firm surveyed 3,000 mobile phone users, 600 in each of the five countries to crunch their online shopping habits.

Ecommerce, Frequency Of Buying Products Online

Ecommerce in emerging countries escalates, online shopping trends showed that almost half of the surveyed population of India, South Africa, Kenya and Nigeria showed gave biggest surprise in terms of buying products from an online source. Whereas 37% of the surveyed population of Philippines stated that they had never bought a product online, which is observed to be higher than rest of the countries surveyed. On the other hand, 18% of surveyed population in India “always” buy products online, stands second following South Africa (19.40%).

Advertisements

how often do you purchase products online

Advantages Of Online Shopping

Convenience is said to be the primary reason for buying products online, lack of technology superstores in developing countries can be the reason why people go for online shopping in these countries. Also, an online shopping store not only gives you the convenience, but also provides an easily accessible way to browse products all being advertised at reasonable and internationally competent rates. Discount coupons always drags consumers towards ecommerce sites, especially in India – price and selection were the top two criteria which they found advantage in buying products online. While, Kenya seeks “convenience” (47.49%), South Africa sees “Ease of use” (21.11%) and Nigeria just enjoys the overall “Shopping experience” (16.25%).

Advantage of buying goods online

Reasons Which Resist From Buying Online

Delivery time and internet connections are said to the biggest obstacles in online shopping in these emerging countries. The development in a better internet infrastructure can definitely boosts up the online shopping experience too. Indeed, South Africa (37.86%) and India (33.61%) are the biggest sufferers of “Delivery time”. Also, Lack of security is the major concern in surveyed emerging countries, Kenya (33.95%) faces the most.

Obstacles in buying products online

Favorite Ecommerce Sites In Emerging Countries

Ebay (EBAY) is the dominating Ecommerce site in all the surveyed countries. In India FlipKart takes up the first position. Interestingly OLX made a strong hold in India, Kenya and South Africa. Google (GOOG) took up the first position in Nigeria and was also ranked among top five in Kenya.

Also, payment mechanism, cash on delivery is the dominant mode of payment in the emerging markets.

favorite Ecommerce site_emerging countries

1 COMMENT

  1. Buy Cool http://www.permingo.com/Mobiles-depid-87842-page-1.html http://www.permingo.com/Tablets-depid-87972-page-1.html http://www.permingo.com/Watches-depid-87843-page-1.html http://www.permingo.com/Sunglasses-depid-88004-page-1.html http://www.permingo.com/Baby-Care-depid-90966-page-1.html http://www.permingo.com/Entertainment-depid-98971-page-1.html http://www.permingo.com/Deal-of-the-day-pid-27291.html
    @ http://www.permingo.com/

    Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Can Facebook Be Trusted For Newly Announced Hosting and Shopping Services?

Every coin has two sides. For Facebook Inc. (NASDAQ:FB), the positive side says that it has launched...

When the Going Gets Tough, the Tough Gather Online

Tech shows; we all know them, love them, and wish we could get to them. Unfortunately, that's not always possible. Or is...

Flipkart, Amazon Hurtle To Secure Their Slice in Aditya Birla Fashion

The battle conch for the festive season has already been blown. Now in a bid to take control of a new frontier,...

Jio Pages: The Indian Browser Reliance Is Betting On Now!

Looks like Reliance wants to establish Jio as a synonym of technology. After launching a fleet of Jio products in the last...

Less Than 5% Internet Users In India Have Netflix Subscription

The third-quarter earnings report of Netflix is out; The streaming giant beats the Wall Street expectations in terms of revenue but fell...

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming giant is exploring options to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This