ecommerce

Amazon Bets Big on Unbranded Bazaar in India: Aggressive Price Strategy to Conquer Tier II and III Cities?

Indians consistently prioritize price over brand recognition, and Amazon seems to have realised this trend. The e-commerce giant is strategically betting on its soon-to-be-launched low-price shopping platform, "Bazaar", aiming to woo value-conscious customers across tier II, III and IV...

Swiggy Delivered Double-Digit Revenue Growth in FY23, But IPO Hopes Hinge on Turning Red Ink Blue

Swiggy, India's online food and grocery-delivery company, has recently filed its financial statements for fiscal 2023, ending on March 31, 2023, and the results are noteworthy. The company reported an impressive 45% YoY growth in its operating revenue, amounting...

Swiggy’s Rs 10 Platform Fee Experiment: A Bite Out of Budget-Friendly Customers in India?

Swiggy will soon introduce a platform fee of Rs 10, a jaw-dropping increase of over 3X from the current Rs 3 levied on most customers in India. The online food and grocery delivery firm has already begun teasing this...

Flipkart Internet Shines With 42% YoY Revenue Surge in FY23, Investment in Logistics Pays Off

Flipkart, India's e-commerce giant owned by Walmart, has unveiled its financial results for fiscal 2023, ending March 31, 2023. The heartbeat of Flipkart's marketplace operations, Flipkart Internet, showcased an impressive 42% YoY growth in operating revenue, from Rs 10,477...

Shein IPO 2024: From Fast-Fashion Royalty to Global Controversies and Challenges

Shein, the Chinese fashion retailer, has silently filed for an initial public offering (IPO) in the United States. This latest move confirms earlier speculations and underscores the company's intention to extend its global presence. With a current known valuation...

Amazon Records Its Best-Ever Festive Season Sale in India: Welcomed Over 15 Lakh New Customers

India is a festival-rich country, which not only amplifies the spirit of celebration but also fuels a surge in shopping enthusiasm. Amazon (NASDAQ: AMZN), the global e-commerce titan, strategically unveils its Festive Season Sale at least two times a...

Dunzo FY23: Rs 1,800 Cr Loss on the Path to Generate Rs 226 Cr Revenue

Dunzo, the quick commerce startup in India, has found itself in hot waters over the last couple of years. The latest financial result for the fiscal year 2023 has only added to its troubles. On the surface, there's reason...

Flipkart Goes Toe-to-Toe with Amazon in India: Introduces Flipkart VIP Ahead of the Festive Season Battle

Flipkart is gearing up to lock horns with Amazon in a strategic move aimed at seizing a larger slice of India's burgeoning e-commerce market. The Walmart-owned company introduced its own rendition of the premium subscription service - the Flipkart...

Festive Magic at Play: Video Content On Social Media Influences 80% of Indians’ Purchasing Decisions [REPORT]

India's festive season is just around the corner, and there is no good time for enthusiastic shoppers who are looking to snag some jaw-dropping deals on various products. A recent study conducted by YouGov and commissioned by Meta Platforms,...

Zomato FY Q1 2024 Results: A Historic Profit, 70% YoY Surge in Revenue Cements Its Dominance in India’s Online Food Delivery Market

Zomato (NSE: ZOMATO) released its much-anticipated financial results for the first quarter of fiscal 2024, ending on June 30, 2023, leaving investors overjoyed. In a historic achievement, the Indian food-delivery giant reported its very first profitable quarter, a milestone...
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Amazon Bets Big on Unbranded Bazaar in India: Aggressive Price Strategy to Conquer Tier II and III Cities?

Indians consistently prioritize price over brand recognition, and Amazon seems to have realised this trend. The e-commerce giant is...
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