Inc. 500: LinkedIn Chucks Out Facebook As Top Social Tool !! [Study]

Must Read

Net Worth Of Jeff Bezos Is More Than Combined Net Worth of India’s Top 10 Richest People!

Jeff Bezos and the phrase 'World's Richest Person' has become synonym to each other. But after the...

Search Engine Optimization In Digital Era: Look Beyond Traffic

Search engine optimization, aka SEO, plays a vital role in today's online world, especially if it's about...

After Banning Apps, India To Clamp Down On Startup Investments From China

The recent border conflict between India and China has led to the Indian Government to actively take...

LinkedIn is the perfect example of B2B site which holds many professional people in its pocket. From the entry level employees to CEOs are present in this forum.

According to the latest news, HP reached a major milestone this week: It became the first brand with 1 million followers on LinkedIn. Yes, this might not be a shocking news but one has to understand that LinkedIn isn’t Facebook. Brands that are entirely consumer-facing—such as Coke, MTV, and Disney—don’t fare quite the same there. HP has the benefit of being a consumer brand and a business-to-business brand.

Well, LinkedIn is the most popular social media channel among the globe’s fastest-growing private companies says a research by the University of Massachusetts at Dartmouth, Center for Marketing Research, under the direction of researcher Nora Ganim Barnes, PhD.

Advertisements

The study was based on a nationwide phone survey of companies named by Inc. Magazine to the Inc. 500 list, conducted in October and November of 2012. 34% (170 out of 500) of Inc. 500 companies were participated in the study, interviews were conducted with the highest-ranking marketing or communications executive at each company (In many cases, the company CEO or CMO provided the information).

Social media adoption by Inc. 500 companies:

  • More than four in five companies listed on the 2012 Inc. 500 (81% of them) use the professional networking site, up from 73% a year earlier. Meanwhile, the percentage of these companies using Facebook has declined, from 74% social media adoption among the 2012 Inc. 500.
  • Blogging gained thrust in 2012 as 44% of these companies now publish a blog, up from 37% a year earlier.
  • Additionally, software, advertising/marketing, and media companies were most likely to blog in 2012, whereas government services organizations were least likely to post.
growth in social media tools
  • Foursquare usage among such companies has increased to two fold, 28% in 2012, up from 13% of companies in 2011.
  • Whereas, proportion of companies using YouTube has plunged from 45% in 2011 to 30% in 2012.
  • Interestingly, 18% of such companies use Pinterest.
  • Contribution of the content to social media by CEO’s, 63% of these CEOs are contributing content or taking ownership of some social media outlet.
content for social media_CEO

 

Investments on social media marketing

  • Only fewer companies are increasing investments in social-media marketing. Just 44% of such companies plan to spend more on social media in the coming year, down compared with 71% of companies that planned to do so in 2011.

social media budget plans

  • Plus, 41% of these companies say their investments in social media will stay plane in the coming year compared to 25% a year ago.

Social media impact on Business Growth

  • Despite increased use of social media, these companies are somewhat have a varied opinions on social marketing in the growth of their companies, 62% of the companies say social tools have been very necessary (27%) or somewhat necessary (35%) to the growth of their company.on the other side, 39% disagree, saying social media is very unnecessary (15%) or somewhat unnecessary (24%) for business growth.

How necessary is social media
Inc. 500 companies are growing less attentive to social-media buzz: 63% of such companies now monitor social conversations about their names, products, or brands, down from the 68% in 2011.

when the companies were asked what they exactly think about return on Investment; just 34% of them report having the ability to determine financial return on social media investments. Among that third, 19% say social media has helped them cut recruiting costs.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Will The Ban On TikTok Be Revoked?

The ban on TikTok is the talk of the town. All hell broke loose for Tiktok when...

Global 5G Chipset Market: $22.41 Billion By 2026, Driven by 5G Smartphones

As the world has started shifting from 4G to 5G era, the global 5G chipset market has started attracting the eyeballs of...

Launch Of JioMeet Will Make Zoom To Be The 60th Chinese App To Get Banned In India?

Today as soon as the launch of JioMeet was formally announced by Mukesh Ambani, the frontman of Reliance Industries, people quickly found...

Intel Invest in Jio Platforms: A Chance For Redemption In The Smartphone Market?

If you thought Mukesh Ambani was finally going to stop the stake selling spree in Jio Platforms after RIL was recently announced...

With The Launch of JioMeet Reliance Sets Its Eyes On Video Conferencing Market!

The race to dominate the video conferencing market has just become more interesting. As we are going through the...

Facebook To Shutdown Lasso, The TikTok Competitor: A Well Calculated Move?

By now almost everyone is aware of how Facebook Inc. (NASDAQ:FB) always attempts to copy every other popular app that tries to...

In-Depth: Dprime

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

TikTok Is Facing The Wrath Of People Who Love It The Most

Ever since the popular social media app TikTok entered India, it has been growing very aggressively in terms of users. Within a...

More Articles Like This