Social media has changed the way we experience news, education, relationships and life. It’s also one of the fastest-growing industries nowadays. Brands have been totally reliant on social media platforms for marketing, sales, build brand community and study their fans closely. A study gives out essential highlights about, who, how and why are the brands using these social channels and how are companies utilizing their social media teams.
According to the survey of 2,714 online respondents, many companies signaled that they have no time for social media. Just 38% of marketers spend 1-5 hours weekly on social media. 26% spend 6-10 hours, and negligible 15% spend 20+ hours each week on social media. But not to surprise, 83% of marketers strongly agreed that social media plays an important role in their business while, 54% of small business owners see more opportunity in using social media to help their business.
Coming to staffing, it’s observed that, 65% of social media staffers hold other responsibilities while, only 27% focus wholly on the emerging platforms.
The study revealed that the mixture of relevant education and experience is the most crucial factor for a company to hire someone to work in their social media department. Ironically, as far as the ideal level of experience is concerned, 47% sought 1-3 years, 44% chose to hire 3-5 years of experience and only 9% of them sought more than that.
In the education category, 77% choose to hire the candidate with communications degree while, 76% for public relations, 65% trailed for marketing degree, 42% for journalism and only 20% for English majors. Also, 68% did not expand its social media department in 2012, and 78% don’t even plan to hire in 2013.
Astoundingly, 76% of marketers would increase their chances of investment in YouTube, 40% of the respondents currently use Google+ whereas, another 70% are interested to learn more about Google+ naysayers. 86% of firms rely on social media metrics such Likes and followers to measure their social media ROI.
It is shocker, as only 5% of the companies are totally satisfied with their social media campaigns where, 27% are not satisfied at all.