Smartphone And Tablet To Eclipse User’s Time Consumption On TV Per Day: [Report]

Must Read

Looking For A Job At Amazon? Jeff Bezos Is Willing To Hire Everyone If……

The global pandemic Covid-19 has thrown the whole world into complete chaos. Amid this perilous situation, one...

CII Suggests India Implement Its Own Version Of “Helicopter Drop” Amid The Covid-19 Outbreak

After Canada, Singapore, Australia and the US, it's time for India to work on a financial plan...

Facebook To Invest In Reliance Jio To Redefine The Market Equations in India?

Since the launch of Reliance Jio in the year 2016, Reliance Industries, owned by Mukesh Ambani, the...

At the time, it’s really very tough for people to rescue themselves from the halo effect of mobile devices especially those who own Smartphones or Tablets. Now, 85% of Smartphone and Tablet users (in the U.S.) are using their device as ‘second screen’ (using the device while watching TV) every month. In November 2012, Flurry measured more than a trillion events from over 250,000 apps, created by more than 85,000 developers, and found out the trend of mobile apps usages.

The firm has reported that the usage of mobile apps have surpassed web browsing on the desktop in the U.S., and now, it’s on the way to challenge TV. In the country, consumers are spending 127 minutes per day on mobile apps, up 35% from 94 minutes from the  last year. On the other side, desktop web usage plunged by 2.4 % to 70 minutes, from 72 minutes in the last year.

It’s pretty much clear from the report that U.S. consumers are spending nearly more than twice on mobile apps compare to web browsing. However, consumers use to watch TV for 168 minutes per day, more than 41 minutes compare to mobile applications. Now, user and traffic acquisition on mobile platform are steadily mounting up, and most of investors and entrepreneurs are still unable to understand the reasons behind it.

Advertisements

However, the firm has also reported the time spend per app category (on Android and iOS platforms) in the month of November this year. It’s clear (from above pie chart) that users spend most of their time (43%) on gaming apps, followed by social networking sites (26%) and entertainment (10%).

Last year, users spent 50% of their time (spent on mobile mobile apps) on gaming apps, followed by social networking with 30%. In other words, the time spend on gaming and social networking apps has dropped to 43% and 26% respectively in this year, compared to the last year.

Undoubtedly, Smartphone and Tablet are merely approaching TV in terms of time engagement. More importantly, prevalence of 4G LTE technology and mobile devices’ design are fueling adoption of smart devices (smartphone and tablet). At present, mobile videos have become quite popular on high-speed wireless network, while 7-inch Tablets are considered among best on-the-go video watching device.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Facebook Users Who Dumped It Earlier Are Returning Back To The Platform!

Facebook Inc. (NASDAQ:FB) is gaining ground and it's no less than a surprise to know who is...

Zoom iOS App Caught Sharing User Data With Facebook! Are You Using It?

With the growing number of people worldwide now trying to adapt to the ‘work-from-home’ situation amid the Covid-19 outbreak, Zoom which is...

A New WhatsApp Scam Is So Lucrative That You May Find Difficult To Resist

As the usage of social media and mobile messaging apps has surged tremendously worldwide due to the social distancing and lockdowns to...

Switch Off Your Amazon Alexa If You Are Working From Home!

Weeks after the widespread of the coronavirus, countries continue to go into lockdown mode for more weeks to come. People are advised...

Facebook Portal TV: Once Mocked Widely, Now Sold Out Completely!

Two years go, Facebook Inc. (NASDAQ:FB) released the first device in their Portal video calling series. This move brought them a lot...

Facebook To Invest In Reliance Jio To Redefine The Market Equations in India?

Since the launch of Reliance Jio in the year 2016, Reliance Industries, owned by Mukesh Ambani, the richest man in India, has...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This