Smartphone And Tablet To Eclipse User’s Time Consumption On TV Per Day: [Report]

Must Read

Are You A Gaming Geek: ‘Five Commandments’ Before You Buy Video Games Online !

Does your day start with joysticks instead of coffee mugs? Or as a kid your best friends were the...

The Growth of OTT: Blip in the Radar Or a Real Threat to Traditional TV?

People are attached to their smartphones way more than they're to any other gadget. In fact, the average person...

Indian Marketers To Invest More On Social Media In 2013: 52% Focus On Customer Acquisition [Report]

Majority of e-Marketers are focusing on Customer Acquisition via Social Media in 2013, according to a latest e-Marketing research...

At the time, it’s really very tough for people to rescue themselves from the halo effect of mobile devices especially those who own Smartphones or Tablets. Now, 85% of Smartphone and Tablet users (in the U.S.) are using their device as ‘second screen’ (using the device while watching TV) every month. In November 2012, Flurry measured more than a trillion events from over 250,000 apps, created by more than 85,000 developers, and found out the trend of mobile apps usages.

The firm has reported that the usage of mobile apps have surpassed web browsing on the desktop in the U.S., and now, it’s on the way to challenge TV. In the country, consumers are spending 127 minutes per day on mobile apps, up 35% from 94 minutes from the  last year. On the other side, desktop web usage plunged by 2.4 % to 70 minutes, from 72 minutes in the last year.

It’s pretty much clear from the report that U.S. consumers are spending nearly more than twice on mobile apps compare to web browsing. However, consumers use to watch TV for 168 minutes per day, more than 41 minutes compare to mobile applications. Now, user and traffic acquisition on mobile platform are steadily mounting up, and most of investors and entrepreneurs are still unable to understand the reasons behind it.


However, the firm has also reported the time spend per app category (on Android and iOS platforms) in the month of November this year. It’s clear (from above pie chart) that users spend most of their time (43%) on gaming apps, followed by social networking sites (26%) and entertainment (10%).

Last year, users spent 50% of their time (spent on mobile mobile apps) on gaming apps, followed by social networking with 30%. In other words, the time spend on gaming and social networking apps has dropped to 43% and 26% respectively in this year, compared to the last year.

Undoubtedly, Smartphone and Tablet are merely approaching TV in terms of time engagement. More importantly, prevalence of 4G LTE technology and mobile devices’ design are fueling adoption of smart devices (smartphone and tablet). At present, mobile videos have become quite popular on high-speed wireless network, while 7-inch Tablets are considered among best on-the-go video watching device.


Please enter your comment!
Please enter your name here

Latest News

Book Uber Cabs Via WhatsApp Now: Service In More Cities Soon

After grocery and payments, it's time for Uber cabs on Whatsapp! The digital era has brought us endless advantages...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This