Microsoft To Create Third Biggest Mobile Platform: Demand Of Surface Tablet And Windows Phone 8 Smartphones To Surge

Must Read

Microsoft Warns Millions of Windows 10 Users, And It’s Scary!

Microsoft’s Windows 10 update worries seem to haven’t stopped even after they started to secretly offer Windows...

Microsoft Study Reveals Indians Have Become Less Digitally Civilised Than The Previous Years!

With the coming age of digital boom in India, more and more people have been gaining access...

Facebook Falls Prey To Coronavirus: Cancels Global Marketing Summit 2020

The deadly Coronavirus outbreak seems to have now become the primary cause of the cancellation of another...
Abhishek Singhhttp://dazeinfo.com
An Engineering Graduate, Fervent Industry Analyst, passionate about mobile, innovative technologies and Entrepreneurship.

Microsoft launched its Surface Tablet (RT) on October 26 this year, followed by the launch of Windows Phone 8 in the same month. As scenarios reveal, it seems that the demand of Surface Tablet and Windows Phone 8 Smartphones is expected to surge in this quarter. Yesterday, Microsoft announced that Surface Tablet will be available at additional retail stores as soon as mid-December this year. Besides, the company also announced to extend its holiday stores, which will include transition of several stores into permanent Microsoft retail outlets, for better consumer purchasing experience.

Also, the company claims that Surface Tablet (RT) has seen exciting responses from users till date, and this time, it’s committed to increase production of the device in order to fulfill the consumers’ demand. In addition to this, consumers (in the U.S. and Australia) could purchase Surface with Windows RT through Microsoft’s retail store as early as mid-December. However, the device will be available in more number of countries in the coming months.

Surface with Windows RT, which combines the functionality of laptop with the Tablet portability, is available in the market with starting price of US$499. The tablet features Windows apps (developed for RT Tablet), SkyDrive cloud connectivity, HD videos, a full-size USB port, a microSD card slot, Xbox Music, games and the productivity of Office Home & Student 2013 RT.

Advertisements

It has been more than one month since the launch of Surface RT in the market. Interestingly, a mobile advertising network—Chitika— has reported that Surface has not got an impressive start like Google Nexus 7 Tablet. The firm has investigated overall web traffic (generated by Surface RT and Nexus family Tablets) between November 12-18 and found that the Surface RT had just 0.13% of overall web traffic share. It’s pretty much clear from the graph (below), Google Nexus Slates outperformed Surface RT during November 12-18 this year—Nexus slates are currently generating over 7 times the traffic of Microsoft Surface RT. Here, the main intention of the report is to educate that, the presence of Surface Tablet in market (compare to Google Nexus or iPad) is still negligible. But the overall web traffic generated by Surface RT (just in a month) is really impressive.

Google’s Nexus slate (Nexus 7) has been in the market over past seven months and Nexus 10 has recently been launched, while Microsoft Tablet has just completed its one month tenure. However, Surface Tablet has seen more additional traction during investigation period (for web traffic). Sales of Surface RT are expected to be ranging from 500,000 to 1 million in Q4 2012–it’s not bad for any nascent Tablet.

On the other side, Windows Phone powered Smartphones’ shipments are expected to hit 4.2 million figure during this quarter. And this is the reason why the company has so much of confidence with Windows Phone 8 that it could be third potent mobile platform after Android and iOS. As Windows Phone 8 Smartphones were launched in early November, sales of the devices have quadrupled compared to the same period of the prior year. It could be a great hearsay for Microsoft and its Windows Phone 8 partners.

However, the figure (4.2 million) represents a small fraction of the total number of Smartphones expected to be sold in this quarter. Moreover, Microsoft has somehow succeeded to create a strong mobile ecosystem around. An increasing demand of Nokia Lumia 920 is one of the biggest factors for the strong shipments of Windows Phone 8 devices in Q4 2012.

At the time, RIM is also working hard to make BlackBerry the third biggest platform, but the company is little late in the race. Its next generation device (BlackBerry 10) that will be launched in next month (on January 30), that’s too late. Microsoft could leverage on the delay of BB10.

Advertisements

2 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Facebook Without Mark Zuckerberg And Sheryl Sandberg?

Imagine Facebook without Mark Zuckerberg and Sheryl Sandberg, the current CEO and COO of the world's largest...

Essential Email Marketing Features for eStore Owners That Generate Guaranteed ROI

Email marketing is essential and is a significant part of current digital strategies. Email marketing reigns supreme when you need to enhance...

Microsoft Subdomains Have A Massive Security Loophole, Leading To Cyber Attacks!

A security researcher has pointed out the fact that Microsoft’s thousands of subdomains are prone to many vulnerabilities which can be taken...

SoftBank On Uneven Grounds With Vision Fund 2: Spent $2.5 Billion To Boost Confidence

The Japanese tech conglomerate SoftBank Group Corp seems to be highly optimistic about the investment scenario worldwide even after a few...

Apple To Launch A New iPhone On 31st March To Take Competitors By Surprise

A surprise launch of a new Apple iPhone, dubbed as iPhone SE 2, may take place soon. Much has been speculated and...

Paytm And PhonePe Will Spend Jaw-Dropping Amount On Marketing Efforts In 2020

It has recently been reported that Paytm and PhonePe which are leading digital payment companies of India have combined allocated a humongous...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This