Smartphone

Is The New Google Pixel Smartphone Ad Compelling Enough To Make You Fall For It?

Even if you are someone who currently owns a Google Pixel smartphone, chances are you do not really remember when was the last time Google pushed you to buy one via its advertising or marketing efforts. Wondering why? This is...

Xiaomi Levels Up On India Manufacturing: 99% Smartphones Are Made In India

Xiaomi really is digging its heels to live up to a commitment. One of the first adopters of the Make in India initiative even before properly entrenching roots in the Indian market in 2015, Xiaomi has now done a solid...

Nothing Essential: Is OnePlus Co-Founder Trying To Revive The Infamous Smartphone Brand?

The co-founder and former CEO of OnePlus, Carl Pei is cooking up something interesting as his newly minted startup has dug up an old grave and might just be planning to revive an infamous smartphone brand! Carl Pei’s new startup...

Don’t Buy iPhone 12 Mini: Apple Could Dump It Too!

When Apple Inc. (NASDAQ: AAPL) first announced the comparatively lower-priced Apple iPhone 12 Mini, people around the world went crazy. Why not; the aspiration of owning an iPhone is still an all-time home and by making it more affordable...

Will Xiaomi Be Able To Do What Google Failed To Do With Smartphone?

Having raised the roof with its path-breaking wireless charging design, Xiaomi seems to have taken modularity as the newest mantra. But on a road with a poignant past, does it have the bearings to come out covered in splendour? In...

Braving the Winds: Realme Optimistic For Healthy Growth Despite Pandemic Hex

Spun-off into a standalone entity from being Oppo’s sub-brand, Realme has burst through the ranks to catch everyone’s attention. Showing fleet of foot in growth, it has successfully created a unique niche for itself. And being a vessel that...

iPhone 12 Plagued With Serious Problems: Should You Buy It, Still?

A serious problem with Apple iPhone 12, identified recently, is good enough to give a second thought to your decision of buying it. Though Apple’s newly launched iPhone 12 series has been garnering a lot of critical acclaims, there has...

For Micromax, Its Biggest Competitor Is Micromax Itself!

A few weeks ago, Micromax blew the war-horns about their comeback into the Indian smartphone market, and yesterday they finally unveiled the two devices which they are betting big on. The Gurugram-based company announced that the arrival of 'In Note 1' and...

Huawei All Set To Bid Adieu To Smartphone Market?

The effects of the US ban on Huawei, along with a few other Chinese companies, have started appearing. Last week we reported about the sale of Honor - the sub-brand of Huawei which is focused on the budget smartphone...

Reliance Jio Set To Blitz The 5G Smartphone Market With Jaw-Dropping Price

Cometh the revolution, cometh Reliance. This time the price of 5G smartphones under the radar of Reliance. The trailblazer’s next move has sent tremors throughout the telecom sphere in India, yet again! Reliance Jio is in works to launch a 5G...

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What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would...