Facebook Nurturing More Than 1 Billion Users: But where Are These People Coming From?

Must Read

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out...

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Facebook continues to grow, escalating from past 1 billion users, but where are these people coming from?. Well, Pretty interesting to know many of them flew from Middle East and North Africa (MENA). Since the beginning of 2012, more than 10 million (29%) users are seen in Facebook from these countries. In countries like Iraq, Qatar and Libya the growth of Facebook is noticed, as these use the social media as a platform to express their views on political uprising in their countries.

Incredibly, Qatar has grown by 115% this year, Libya by 86%, and Iraq by 81%, these acquire the position in top three, in terms of fastest moving countries. In Egypt, 2.5 million people have joined Facebook since 2012; representing 17 million users, region’s largest Facebook penetration country.

Indeed, According to the region’s business statistics, approximately all types of businesses have some social media presence. The biggest is the Media industry with an average page size reaching nearly half a million, followed by Ecommerce, Airlines and FMCG. Justifiably, alcohol brands have the fewest number of fans in these countries. Socially dedicated status of customer care in Ecommerce, Airlines and Electronics industries is noted. Electronics and Telecom industries have the largest number of brands and allow customers or users to communicate and indeed reply their queries.

Advertisements

Certainly, It is unsure whether the region and the businesses live the social life to its full potential!. Although, Many countries show healthy penetration statistics, however the social marketing used by brands has some room for improvement. To note, more than half of the businesses in MENA would not meet the criteria for socially dedicated status as the response rates are below 65%. During last 30 days, very low amounts of queries for brands were received from users. The reasons for this is unknown but, can be assumed as; brands either have closed their Facebook walls, updated the walls occasionally or posted content that was unexciting for the users to converse. Interestingly, in a recent poll, 9 out of 10 user respondents showed interest to participate in brands’ activities, if given a chance.

Overall, it’s clear that Facebook is becoming an inherent part of lives, business and people in MENA countries. Statistics show a high number of social interactions between the top brands and their customers. Evidently, marketers are progressively becoming aware of Facebook’s role in lashing business growth. It is inspiring to see such a positive trend especially in countries outside of the world’s largest economies. It proves that marketers in this region already acknowledge the benefits of social media to develop their business.

But, one oddity I found in the below Infographic is the complete miss out of a small country, and I just rechecked if it was included in MENA or not but, surprisingly it was!. Yes, its “Israel”!. And the reasons are unknown.

Image courtesy: socialbakers

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Reliance-Future Deal Is Approved By SEBI But Biyani May Not Be Happy With It!

Despite Amazon trying its best to stick a fork between the Reliance-Future deal, the Indian market regulator...

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance, there are bound to be...

The Sudden Reappearance of Missing Jack Ma Leaves People Guessing About Many Things!

Jack Ma was preparing to publicly float Ant Group - what was billed to be the largest IPO in the world in...

Apple Foldable iPhone May Surprise You, But It Won’t Launch This Year!

Rumours of a foldable iPhone have long been circulating on the internet. However, until now there was little to no indication Apple...

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of online content, according to most,...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This