Over One Billion Asian Users Are More Active On Cyberspace [Study]


No doubts, Asian users are more active and dominating on Social media websites. In addition to this, Asian users are now ruling the overall cyberspace who spend more time over internet than any other continents.

ASIA PACIFIC Digital Marketing Yearbook 2012 has monitored about the marketing strategies’ on Asian internet users. The result of the report is fairly monumental: Asia is now in the top position with highest number of internet users, who are using internet for various purposes. 1.016 billion users are accessing the cyberspace in Asia-Pacific region which is 46 % of the total internet usage, globally and nearly 623 million people are accessing internet through their mobile.

People belonging to the Asia-Pacific region (India, China, Japan and Indonesia etc.) prefer spending more time in cyberspace when compared to any other continents. With the exponential rate of subscriptions, Asian users are increasing and the internet usage is likely to accelerate. Being the neighboring countries, India and China are leading in the list, with the highest number of active Internet users. Only Chinese access internet which is more than half (513 million) of the total users. It is also astonishing to know that 7 out of top 11 sites are at China, which is also responsible for high internet engagement in China.

However, Chinese social networking site “QQ”, Pengyou and “Sina Weibo” has high number of users accessing these websites. “Sina weibo”  has over 300 million active users, who update 100 million posts per day. Other websites like LinkedIn, Cyworld (Korea), Mixi (Japan), Qzone, Ren Ren, Kaixin (Chinese) and other localized tantamount are held responsible  for increasing such a vast number of users across Asia-Pacific reason. Facebook  has got the status of the most favorite Social Networking site in Asian.

Search engines like Google, Bing, Yahoo etc (in Asia), and Baidu (in China) are also one of the key factors in increasing the internet engagement.

Although, the internet speed in many Asian countries is not up to the mark. Countries like China and India are having less internet speed in most of the areas of around 1 Mbps. But still, these two countries are responsible for increasing the overall internet engagement in Asia-Pacific region. Hence it would not be wrong if it is said that Asia-Pacific users are more active on cyber space.

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