Who Killed Orkut: Facebook Or Google Itself [Study]

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I was shocked when I opened my Orkut account and found not a single scrap from most of my friends for 4 to 5 months. Already there is a lot of news about “Orkut’s death,” for which Facebook is held responsible. To inquire about this, I surfed various “social media monitoring websites” (like Social Bakers), and I found that Orkut was completely removed from their web monitoring portal. One of the biggest faces in social networking history, especially in India and Brazil, Orkut is slowly on its way to rest in peace. But who is to blame for Orkut failure?

Analysts stressed that the main reason behind Orkut’s loss was Facebook’s inevitable growth and advanced features. No doubt, it was one of the most common reasons for the downfall of Orkut, especially in India and Brazil. However, Google is also partly responsible for Orkut’s pitfall, as Orkut failed to further impress fans in the war against Facebook.

Orkut Vs Facebook

At the end of April 2010, Orkut had 19.7 million unique visitors compared to Facebook, with 18 million visitors worldwide. Facebook grabbed the number one position for the first time in July 2010 with 20.9 million visitors, up 179% from a year ago. Whereas Orkut registered a growth of only 16% during the same period. In July 2010, more than 33 million Internet users aged 15 and above visited social networking sites in India, representing 84% of the total Internet audience.

India’s Internet audience grew 13 %, and social networking usage rose 43%. This made India the world’s seventh-largest market for social networking. Amongst the top social networking sites, Twitter had the most impressive growth, with a 239 % increase in the number of visitors since July 2009. So there is another question about why Twitter is not responsible for Orkut’s degradation.

How is Google responsible for failure of Orkut?

The search engine god, Google ( Father of Orkut), would have taken even more necessary steps for Orkut in its fight against the strong social networking beasts. But instead of that, Google launched Goolge+. Though Google is successful in promoting Google+, Google could have equally contributed towards the success of Orkut as well. In addition, users are migrating from Orkut to Google+ directly, as the user doesn’t need any further registration.

If Orkut was there, why had Google launched Google+?

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