Who Killed Orkut: Facebook Or Google Itself [Study]

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I was shocked, when I opened my Orkut account and  found not a single scrap from most of my friends since 4 to 5 months. Already there are lots of news about “Orkut’s death” for which Facebook is held responsible. To inquire about this, I surfed various “social media monitoring websites” (like Social Bakers), and I found that Orkut was completely removed from their web monitoring portal. One of the biggest faces in social networking history, especially in India and Brazil, Orkut is slowly on its way to rest in peace.

Analysts stressed that the main reason behind Orkut’s lose was Facebook’s inevitable growth and advanced features. No doubts, it was one of the most common reasons for the downfall of Orkut especially in India and Brazil. However, Google is also partly responsible for Orkut’s pitfall, as Orkut failed to further impress fans, in the war against Facebook.

Orkut Vs Facebook:

At the end of April 2010, Orkut had 19.7 million unique visitors compared to Facebook, with 18 million visitors worldwide. Facebook grabbed the number one position for the first time in July 2010 with 20.9 million visitors, up 179%, a year ago. Where as Orkut registered a growth of only 16% at the same period. In July 2010, more than 33 million internet users, aged 15 and above, visited social networking sites in India, representing 84% of the total Internet audience. India’s total Internet audience grew 13 % and the social networking usage rose 43%. This made India the world’s seventh largest market for social networking. Amongst the top social networking sites, Twitter had the most impressive growth with  a 239 % increase in the number of visitors since July 2009. So there is another question about why Twitter is not held responsible for Orkut’s degradation?

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How Google is responsible:

The search engine god, Google ( Father of Orkut) would have taken even more necessary steps for Orkut in its fight against the strong social networking beasts. But instead of that, Google launched Goolge+. Though Google is successful in promoting Google+, Google could have equally contributed towards the success of Orkut as well. In addition to this, users are migrating from Orkut to Google+ directly, as the user doesn’t need any further registration.

Related searched topic as:

If Orkut was there why Google had launched Google+?

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