Why Samsung Is Not Going To Launch Galaxy Nexus In India ?

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Abhishek Singhhttp://dazeinfo.com
An Engineering Graduate, Fervent Industry Analyst, passionate about mobile, innovative technologies and Entrepreneurship.

Yesterday, Samsung finally announced to not launch Galaxy Nexus Smartphone in India. The company has declared the statement through its official Twitter account yesterday. It might be a little disappointing for Android ICS enthusiasts that Galaxy Nexus was only the Smartphone that guaranteed to get future updates from Android.

In India, Samsung initially scheduled to launch Galaxy Nexus in December last year. Later, it was postponed to January due to introductions of number of products (Galaxy Note) from the company at the end of last year. Further, the Galaxy Nexus was rescheduled for March of this year, but yesterday, the company officially declared to not launch the device in India at all.

It’s not the first time when any Nexus device has not been launched in India. Before this, first Nexus Smartphone (manufactured by HTC) was never been officially launched in India. Besides, the Nexus S (manufactured by Samsung) was also introduced in India after launching it to other parts of the world.

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I am agreed with that it’s Samsung’ s prerogative whether it will launch the device in India or not, but, it’s the matter of market. India is a one of the largest markets of Samsung and has contributed the company to become the world’s leading Smartphone manufacturer.

The company launched its first flagship product Galaxy SII in May last year, undoubtedly, the devices was outstanding, considered among one of the best  Smartphones in the last year. The device succeeded to clinch a vast portion of iPhone market share last year. Likewise, Samsung also launched Galaxy Nexus in October last year, immediately followed by a hybrid Tablet/Smartphone device “Galaxy Note”.  Samsung Galaxy SII has 4.3-inch screen size, while Galaxy Note has 5.3 inch–especially designed  for those are seeking for powerful screen device but less than Tablet’s screen size.

Presently, both these devices are outstandingly performing in India. The screen size of  Galaxy Nexus has been kept 4.65-inch (in between Galaxy SII and Galaxy). The company might have fear that if it launches Galaxy Nexus in India then it might jeopardize to its SII and Note’s business.

In addition to this, Samsung is expected to unveil Galaxy SIII today. The company might launch the device in number of the countries in upcoming weeks. Indeed, the company would like to sell more Galaxy SIII devices instead of Galaxy Nexus. Undoubtedly, India is one of the prominent market for the company, and it might have some strategies for this market. This time, if Samsung is launching Galaxy Nexus as well as Galaxy SIII in India, it might be detrimental for SIII shipments.

If you are still willing to own the Samsung Galaxy Nexus, then you might purchase it from grey market for RS 29,999. But, I am not sure about the availability of the device in grey market.

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