Digital media industry has been categorized into three formats: social, local and mobile. Social media plays one of the most important roles in the life of a human being and in the similar way mobile world has also influenced the lifestyle of people across the globe. For all the forms of digital industry consumers are the backbone and both are directly proportional to each other. However it’s always been difficult to predict anything about digital media industry and consumers associated with it. But, below Infographic by Nielsen and NM Incite provides nice idea about most valuable digital consumers and how are they engage with different digital media sources such as social media, local media and mobile.