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Global Consumer Confidence 2014: Indians Highly Satisfied About Future Job Prospectives !

Global consumer confidence reached 50% for the first time since 2007 increasing one index point to 97 and 3 index points compared to Q3 2013. Half of the global respondents believed in upcoming job opportunities, with 1% point increase from Q1 2014. The Nielson survey spanning over 60 countries represented a global online population of 2 billion consumers. The...

Global Ad Spend Trend 2012: Internet Ads – Fastest Growth But Negligible Contribution!

Organizations and people across the globe are showing more confidence in advertising as global advertising spend in first half 2012 is increased by 2.7% compare to same duration in 2011. And the growth is primarily driven by Internet Ad spend that recorded highest 7.2% growth in 2012 (first half).A latest report from Nielsen has exposed the Global Ad spending...

Want To See Your Online Sales Growing: Focus On Boomers – Nielsen

How many times have you designed a campaign keeping the most neglected age-group as your target audience? I am sure; you are scratching your head to look for a reasonable answer of this! But the situation is no more the same as it used to be before. Now, if you really want to see your sales graph mounting, then...

Number Of Blogs Up From 35 Million in 2006 To 181 Million By The End Of 2011

In last few years numbers of blogs sites as well as bloggers have increased rapidly. Even, reader interest towards blogs and blogging sites has risen up constantly. A recent survey, conducted over over social media and global blogging industry, reveals that in last half a decade number of blogs has increased from 36 million to 181 million.It has been discovered that overall...

Why Facebook Users Add Or Remove People From Their Network ? [Study]

Number of fake profiles on social media titan Facebook has increased exponentially and users are in quandary. But, still they accept friends' request based on some factors which is highlighted in a recent research by NM Incite – Nielsen McKinsey Company. Research reveals that numbers of innumerable factors are available on Facebook which help users to decide whether they...

Facebook The Most Popular Android App: Beats Google In Its Own Game !

Despite of all grooming efforts from Google, Facebook has again stamped the supremacy in one of the Google's wing. Facebook has emerged as the most popular app of Google's Android Market place beating all apps from Google family. Android smartphone owners have preferred Facebook over Google's Gmail, Map and Search to stay updated.A recent survey from Nielsen reveals that Android market and Facebook are...

Digital Media Consumers Behavior: Social Vs Mobile Vs Local Industry [Infographic]

Digital media industry has been categorized into three formats: social, local and mobile. Social media plays one of the most important roles in the life of a human being and in the similar way mobile world has also influenced the lifestyle of people across the globe. For all the forms of digital industry consumers are the backbone and both...

Rising Influence of Social Media on Consumer Behavior [REPORT]

If you think that Social Media is the place only to connect with people then you must pay attention to this analysis. The impact of social media over the people is so effective that they have inherited it in their daily life. The buying process, decision-making process, travel planning process and almost every activity of daily life has been...

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Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is...

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

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