Nielson

Global consumer confidence reached 50% for the first time since 2007 increasing one index point to 97 and 3 index points compared to Q3 2013. Half of the global respondents believed in upcoming job opportunities, with 1% point increase...

Organizations and people across the globe are showing more confidence in advertising as global advertising spend in first half 2012 is increased by 2.7% compare to same duration in 2011. And the growth is primarily driven by Internet Ad...

How many times have you designed a campaign keeping the most neglected age-group as your target audience? I am sure; you are scratching your head to look for a reasonable answer of this! But the situation is no more...

In last few years numbers of blogs sites as well as bloggers have increased rapidly. Even, reader interest towards blogs and blogging sites has risen up constantly. A recent survey, conducted over over social media and global blogging industry, reveals that in...

Number of fake profiles on social media titan Facebook has increased exponentially and users are in quandary. But, still they accept friends' request based on some factors which is highlighted in a recent research by NM Incite – Nielsen...

Despite of all grooming efforts from Google, Facebook has again stamped the supremacy in one of the Google's wing. Facebook has emerged as the most popular app of Google's Android Market place beating all apps from Google family. Android smartphone owners...

Digital media industry has been categorized into three formats: social, local and mobile. Social media plays one of the most important roles in the life of a human being and in the similar way mobile world has also influenced...

If you think that Social Media is the place only to connect with people then you must pay attention to this analysis. The impact of social media over the people is so effective that they have inherited it in...