Nielson

Global Consumer Confidence 2014: Indians Highly Satisfied About Future Job Prospectives !

Global consumer confidence reached 50% for the first time since 2007 increasing one index point to 97 and 3 index points compared to Q3 2013. Half of the global respondents believed in upcoming job opportunities, with 1% point increase...

Global Ad Spend Trend 2012: Internet Ads – Fastest Growth But Negligible Contribution!

Organizations and people across the globe are showing more confidence in advertising as global advertising spend in first half 2012 is increased by 2.7% compare to same duration in 2011. And the growth is primarily driven by Internet Ad...

Want To See Your Online Sales Growing: Focus On Boomers – Nielsen

How many times have you designed a campaign keeping the most neglected age-group as your target audience? I am sure; you are scratching your head to look for a reasonable answer of this! But the situation is no more...

Number Of Blogs Up From 35 Million in 2006 To 181 Million By The End Of 2011

In last few years numbers of blogs sites as well as bloggers have increased rapidly. Even, reader interest towards blogs and blogging sites has risen up constantly. A recent survey, conducted over over social media and global blogging industry, reveals that in...

Why Facebook Users Add Or Remove People From Their Network ? [Study]

Number of fake profiles on social media titan Facebook has increased exponentially and users are in quandary. But, still they accept friends' request based on some factors which is highlighted in a recent research by NM Incite – Nielsen...

Facebook The Most Popular Android App: Beats Google In Its Own Game !

Despite of all grooming efforts from Google, Facebook has again stamped the supremacy in one of the Google's wing. Facebook has emerged as the most popular app of Google's Android Market place beating all apps from Google family. Android smartphone owners...

Digital Media Consumers Behavior: Social Vs Mobile Vs Local Industry [Infographic]

Digital media industry has been categorized into three formats: social, local and mobile. Social media plays one of the most important roles in the life of a human being and in the similar way mobile world has also influenced...

Rising Influence of Social Media on Consumer Behavior [REPORT]

If you think that Social Media is the place only to connect with people then you must pay attention to this analysis. The impact of social media over the people is so effective that they have inherited it in...
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Latest News

Happy Birthday Ma Huateng: The Man Who Owns Facebook, WhatsApp Of China

The winning horse of the Chinese internet market and one among the Chinese billionaires, though not started...
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Reliance Jio And Airtel Both Grab Top Spot In Customer Experience [Study]

What do winning brands have in common that the less successful ones don’t? It’s merely the fact that they adhere to the...

Huawei All Set To Bid Adieu To Smartphone Market?

The effects of the US ban on Huawei, along with a few other Chinese companies, have started appearing. Last week we reported...

Tata Group To Acquire 50% Stake In BigBasket: A Winning Edge Against JioMart?

The Tata Group has apparently found its winning edge against Ambani's JioMart and might add this newfound opportunity to their shopping list...

Amazon Locks Head With The Music Industry: Twitch Letting Streamers Use Unlicensed Music!

The global e-commerce giant Amazon.com, Inc. (NASDAQ:AMZN) has upset the biggies of the music industry as one of its acquisitions have been...