Smartphones are slowly becoming the life-line of busy professionals across the world. People are becoming more fascinated towards the use of Smartphone apps and that is where advertising companies are trying to hold the pulse of general consumer and pull their attention towards their marketers. As a result, some mobile marketing campaigns are able to create “wow” effect among people and, trust, is one of them.
TESCO (a.k.a. Homeplus) is the second largest supermarket in South Korea. They wanted to upscale their position in the market only to best by providing a “never-before-shopping” experience to their clients. But the biggest challenge was to do this without adding any new establishment.
Company decided to leverage on the huge network of Smartphone users as South Korea is one of the most advanced countries in infrastructure and mobile network. They decided to establish virtual stores using large wall spaces in the subway stations that are full-size photos of their supermarket products. Customers use their Smartphone to scan QR code mentioned on top of every product category and order it instantly. The whole shopping experience was so alluring and time-saving that people started turning towards such virtual stores in huge numbers while waiting for their train. Once the order is complete, Homeplus ensured to get those items delivered to their door steps after people arrive to their home.
More than ten thousand customers visited the online store using their smartphones. New registered members rose by 76% and online sales rose 130%.
Interestingly, the surge is sales happened without any significant invest and the response was overwhelming. And, it made shopping more convenient for busy people in South Korea who are known to be the second-most hard working people in the world.
Here is an interactive video on how exactly TESCO managed to turn the table through smartphones.
httpv://www.youtube.com/watch?v=nJVoYsBym88
this is a cool distribution strategy for a market like Korea.