How TESCO Has Tempted Shoppers Towards Virtual Supermarket With The Help Of Smartphones [VIDEO]

Must Read

Elon Musk Added Over $100 Billion To His Net Worth In Just 1 Year, Leaves Jeff Bezos Behind

Jeff Bezos may the world's richest person in the world but it's Elon Musk who has been...

iPhone 12 Plagued With Serious Problems: Should You Buy It, Still?

A serious problem with Apple iPhone 12, identified recently, is good enough to give a second thought...

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week,...

Smartphones are slowly becoming the life-line of busy professionals across the world. People are becoming more fascinated towards the use of Smartphone apps and that is where advertising companies are trying to hold the pulse of general consumer and pull their attention towards their marketers. As a result, some mobile marketing campaigns are able to create “wow” effect among people and, trust, is one of them.

TESCO (a.k.a. Homeplus) is the second largest supermarket in South Korea. They wanted to upscale their position in the market only to best by providing a “never-before-shopping” experience to their clients. But the biggest challenge was to do this without adding any new establishment.

Company decided to leverage on the huge network of Smartphone users as South Korea is one of the most advanced countries in infrastructure and mobile network. They decided to establish virtual stores using large wall spaces in the subway stations that are full-size photos of their supermarket products. Customers use their Smartphone to scan QR code mentioned on top of every product category and order it instantly. The whole shopping experience was so alluring and time-saving that people started turning towards such virtual stores in huge numbers while waiting for their train. Once the order is complete, Homeplus ensured to get those items delivered to their door steps after people arrive to their home.

Advertisements

More than ten thousand customers visited the online store using their smartphones. New registered members rose by 76% and online sales rose 130%.

Interestingly, the surge is sales happened without any significant invest and the response was overwhelming. And, it made shopping more convenient for busy people in South Korea who are known to be the second-most hard working people in the world.

Here is an interactive video on how exactly TESCO managed to turn the table through smartphones.

httpv://www.youtube.com/watch?v=nJVoYsBym88

4 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Backed By First-Time Shoppers, Flipkart And Amazon Dominated Festive Online Sales in India

It seems like Flipkart and Amazon squeezed the most out of the month-long festive season in India...

Amazon Gets Slapped With Penalty As GOI Prepares To Tighten The Noose On Ecommerce Players!

In a recent move, the Indian Government slapped Amazon on its wrist for not mentioning the country of origin detail for products...

Facebook’s Past Comes Back To Bite As South Korea Fines Them For 2018 Scandal

The social media behemoth Facebook Inc. (NASDAQ:FB) has once against proved they are the true arch-nemesis of modern-day user-privacy!

Amazon Future Group Dispute Deepens As Singapore Court Turns Down Future Group Plea

The dispute between Amazon and Future Retail is, apparently, far from over anything soon as the Singapore International Arbitration Centre (SIAC) has...

Google Pay Fee On Instant Transfer: An Indication Of Google’s Aggressive Monetisation Strategy?

Google has decided to levy fee on instant payment, starting from the US market. A few days back, Google...

Twitter Account Verification Is Back, But Has it Lost Its Mojo?

Twitterati queue up! As the Twitter account verification process which is responsible for awarding blue badges prepares to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This