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Mobile Shoppers in APAC Region Prefer Apps to Make A Purchase [REPORT]

mobile shoppers in APAC
Staying connected has become an integral part of life, most of which is catalysed by our smartphones. We need and have an app for every task- shopping, banking, learning, payments, medical facilities and the list goes on. It is not something that is critical for survival but around 56 percent consumers around the world cannot imagine life without mobile...

Majority Of Mobile Shoppers Still Research Products Through Mobile Browser Rather Than Apps !!!

It’s true that majority of companies are working on their native mobile apps for better user experience, but somehow, mobile shoppers are still reluctant to use these apps for online shopping. However, the trend of 'using native app' for mobile shopping is still nascent in emerging markets, but interestingly, majority of mobile shoppers even in matured markets like the...

Global Mobile Commerce Stats: China And India Top In Mobile Shoppers’ List [Infographic]

Global Mobile Commerce industry is passing through early days of existence and soon there would be no way out when one can stand away from upcoming revolution. The explosive growth in mobile industry has charged surrounding ecosystems such as Mobile App, Mobile Commerce and Mobile web industry. Consequently, Global mobile commerce industry is flourishing by leaps and bounces; The industry in...

Online Sales Surpassed $1 Billion Figure On Black Friday: Thanks To Mobile Shopping And Early Promotions

Just two days before, IBM Digital Analytic Benchmark reported that online retail sites' visits through mobile devices rose by 10% on Black Friday 2012 compare to the same day of the last year. On the other side, social shopping showed off gloomy responses on the same day. According to a recent report from comScore, e-commerce spending recorded $1.042 billion...

Users Spend 27% Of Their Mobile Time To Consume Media [Study]

Mobile handset has proliferated worldwide, and now, users are more relying on these devices. A research analysis firm has estimated mobile handset would reach 7.1billion in numbers by 2015. Presently, users are investing more time on mobile devices than other devices such as TV and Radio. Mobile has surpassed TV in media time spending. Users are presently spending 27%...

How TESCO Has Tempted Shoppers Towards Virtual Supermarket With The Help Of Smartphones [VIDEO]

Smartphones are slowly becoming the life-line of busy professionals across the world. People are becoming more fascinated towards the use of Smartphone apps and that is where advertising companies are trying to hold the pulse of general consumer and pull their attention towards their marketers. As a result, some mobile marketing campaigns are able to create “wow” effect among...

Latest Briefs

WhatsApp Ads Coming From 2020, And That Shows How Desperate Facebook...

Facebook is all set to push ads into WhatsApp Stories from next year.During the Facebook Marketing Summit, held this week in the Netherlands, the...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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