Users Spend 27% Of Their Mobile Time To Consume Media [Study]

Must Read

New RBI Guidelines Force You To Memorise All Of Your Card Details

It's time to get your brain prepped to do some much-needed homework and commit to memory the...

Bounce Layoff: Bike Rental Startup To Pivot Into New Vertical

Bike-rental startup Bounce has laid off a massive chunk of its workforce in a bid to survive...

Zomato Beefs Up Valuation Prior To IPO In Its Latest Fundraising Round!

Before heading to the stock market with an IPO, the homegrown food delivery startup Zomato beefs up...

Mobile handset has proliferated worldwide, and now, users are more relying on these devices. A research analysis firm has estimated mobile handset would reach 7.1billion in numbers by 2015. Presently, users are investing more time on mobile devices than other devices such as TV and Radio. Mobile has surpassed TV in media time spending. Users are presently spending 27% of their media time on mobile devices than TV, where users spend 22% of their media time. The report is also demonstrating 33% of consumers use their mobile phone while watching TV. However, m-commerce has presently not so much of impact on the market, but, it’s expected that 76% users are being planned to conduct m-commerce next year. While we are talking about the newness, 42% of mobile users accept that the mobile advertisement has introduced something new for them. Is a mobile device really save the time and money for different purposes such as marketing, shopping and more? It’s belief of 23% of respondents that mobile ads save time and money.

The video (below) is demonstrating how the users are behaving with mobile devices:

httpv://www.youtube.com/watch?v=L3li207NZbA

Advertisements

In addition to these, 23% consumers feel that the mobile devices are helpful in providing them a better option, while 26% users believe that it is helpful to find something nearby.  The users are more comfortable with mobile advertising than TV or online advertising. Besides, 48% users are indicating that mobile devices have impacted on their purchasing decisions.  The Infographic will definitely be helpful for you to know the impact of mobile devices on users.

Source: INMOBI

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Facebook Continues Taking A Jab At Apple With New Marketing Campaign

Even after a month of attacking and accusing Tim Cook Zuckerberg is still very much fizzle out...

Xiaomi Levels Up On India Manufacturing: 99% Smartphones Are Made In India

Xiaomi really is digging its heels to live up to a commitment. One of the first adopters of the...

After SMS, WhatsApp Now Becomes A Threat To Cell Calling: 1 Billion And Counting

It already buried the SMSes in the ground. Now, traditional cellular calling is next on the hit list. The number of WhatsApp...

Flipkart Quickly Learns From the Mistake Amazon Did: Setting Up A Level Playing Field For Sellers!

Unlike Amazon which allegedly implemented unethical strategies to tackles India’s FDI policy for e-commerce marketplaces, Flipkart plans to do it right!

Facebook’s $1 Billion Commitment To The News Industry: An Effort To Defuse The Situation!

Barking dogs seldom bite! After agreeing to reverse the news ban for Australian users, now Facebook is finally...

New RBI Guidelines Force You To Memorise All Of Your Card Details

It's time to get your brain prepped to do some much-needed homework and commit to memory the 16-digit numbers from all of...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This