Users Spend 27% Of Their Mobile Time To Consume Media [Study]

Must Read

Net Worth Of Jeff Bezos Is More Than Combined Net Worth of India’s Top 10 Richest People!

Jeff Bezos and the phrase 'World's Richest Person' has become synonym to each other. But after the...

Search Engine Optimization In Digital Era: Look Beyond Traffic

Search engine optimization, aka SEO, plays a vital role in today's online world, especially if it's about...

Launch Of JioMeet Will Make Zoom To Be The 60th Chinese App To Get Banned In India?

Today as soon as the launch of JioMeet was formally announced by Mukesh Ambani, the frontman of...

Mobile handset has proliferated worldwide, and now, users are more relying on these devices. A research analysis firm has estimated mobile handset would reach 7.1billion in numbers by 2015. Presently, users are investing more time on mobile devices than other devices such as TV and Radio. Mobile has surpassed TV in media time spending. Users are presently spending 27% of their media time on mobile devices than TV, where users spend 22% of their media time. The report is also demonstrating 33% of consumers use their mobile phone while watching TV. However, m-commerce has presently not so much of impact on the market, but, it’s expected that 76% users are being planned to conduct m-commerce next year. While we are talking about the newness, 42% of mobile users accept that the mobile advertisement has introduced something new for them. Is a mobile device really save the time and money for different purposes such as marketing, shopping and more? It’s belief of 23% of respondents that mobile ads save time and money.

The video (below) is demonstrating how the users are behaving with mobile devices:

httpv://www.youtube.com/watch?v=L3li207NZbA

Advertisements

In addition to these, 23% consumers feel that the mobile devices are helpful in providing them a better option, while 26% users believe that it is helpful to find something nearby.  The users are more comfortable with mobile advertising than TV or online advertising. Besides, 48% users are indicating that mobile devices have impacted on their purchasing decisions.  The Infographic will definitely be helpful for you to know the impact of mobile devices on users.

Source: INMOBI

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

After India, US And Australia May Ban TikTok

Day after day, the Chinese apps are beheld by the scepticism. India's move to ban 59 Chinese...

The Grim Reality Of Indian Startups: Only 12% Left With Cash Runway of Less Than One Month!

Previously, in the month of April when the lockdown was still in effect, Dazeinfo reported how the spread of the Coronavirus pandemic...

The Leaked Video Of Pixel 5 Is Quite Revealing!

Google never stops to surprise us, and Pixel 5 is no different. A recent leaked video of Pixel 5 reveals a lot...

A New Xiaomi 108MP Camera Smartphone May Debut Soon!

In November 2019, Xiaomi propelled its first smartphone with a 108MP camera. In the last six months, the smartphone major has launched...

Instagram Reels In India: A Possible Death For The Indian Alternatives Of TikTok?

After the Indian Government banned the popular short-form video app TikTok along with 58 other Chinese-origin apps, many ‘homegrown’ or Indian-made Tiktok...

How People Set Their Passwords: 123456 Is The Most Common One [STUDY]

Do you know why hackers quickly gain access to your system or online accounts? It's because the passwords are...

In-Depth: Dprime

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

TikTok Is Facing The Wrath Of People Who Love It The Most

Ever since the popular social media app TikTok entered India, it has been growing very aggressively in terms of users. Within a...

More Articles Like This