Mobile Shoppers in APAC Region Prefer Apps to Make A Purchase [REPORT]

Must Read

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many...

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme...

India Enterprise IT Spending To Reach Rs. 1,910 Billion In 2012: Manufacturing And communication Industry To Drive The Growth

Manufacturing and Communication Industry is expected to drive the overall growth in the years to come. Sectors like Education,...

Staying connected has become an integral part of life, most of which is catalysed by our smartphones. We need and have an app for every task- shopping, banking, learning, payments, medical facilities and the list goes on. It is not something that is critical for survival but around 56 percent consumers around the world cannot imagine life without mobile phones. 53 percent reported of getting anxious when their devices are not close to them. Our dependability on mobile phones is rising on a daily basis.

According to a recent survey by Nielsen, 74 percent said that they like the flexibility of staying connected anywhere and everywhere. Similarly, 70 percent strongly or somewhat agreed that mobile phones have improved their lifestyle. This has a clear impact on mobile shopping industry which is estimated to grow by 32% in 2016. So, how the always connected smartphone users make use of their devices to shop and are they really able to reap any benefit from the multitasking? Let’s find out!

Use of Mobile Devices for Activities Related to Shopping

The total number of smartphone users is estimated to reach 6.1 billion by 2020, while the mobile subscriptions will touch 9.1 billion.


A majority of shoppers opt for mobile shopping these days. It is simply the convenience and comfort of purchasing online from anywhere and making payments instantly (or Cash on Delivery) that has worked in favour for eCommerce portals. The tremendous growth of eCommerce industry is proof! Globally, 53 percent respondents in the Nielsen survey compare prices on their mobile device; and 42 percent agreed with a better purchase decision. 52 percent look for product reviews and 44 percent rely on their smartphones to search for coupons or deals. Around 41 percent shop on mobiles for a seamless shopping experience.


Asia-Pacific has the highest number of consumers who use mobile devices for these activities while shopping. China and India are the world’s largest smartphone markets with 563 million and 204.1 million smartphone users respectively. Due to its massive user base, more and more people have the access and convenience to go online for shopping activities.

Talking about the use of mobile devices, 66% of the global respondents agree that electronic interactions are replacing face-to-face interactions. Moreover, 47% of the respondents prefer texting over talking.

Shopping: Mobile Devices vs. Mobile Apps

Use of smartphones, however, is not just restricted to shopping. Globally, 38% of the consumers purchased a product or service through their mobile devices in the past six months. Again, Asia-Pacific region takes the lead with 46% consumers making purchases through their mobile devices, followed by Europe and North America with 32% and 28%, respectively. 34% of the global consumers use mobile apps to make purchases while 44% users are from the Asia-Pacific region, followed by Latin America and North America with 25% and 23% each.


Overall, the survey revealed 11 countries that exceeded the global average of 38% consumers purchasing a product or service via mobile devices. Out of these 11 countries, six are from the Asia-Pacific region. China (50%) and India (49%) lead with the highest percentage of consumers followed by South Korea (47%) and Vietnam (46%). However, only six countries exceeded the global average of purchasing via mobile apps. Out of 6, five countries are from the Asia-Pacific region. China topped with the highest percentage at 50%, followed by Korea with 48%. India dropped down to the third position with 47% consumers.



A poor mobile experience may lead to lower conversion rates and drive shoppers to competitors’ storefronts, sites or apps. Retailers developing mobile products should keep in mind four fundamental shopper needs: ease, convenience, choice and value. That is, the solution should satisfy a variety of trip purposes and deliver strong value for money in a way that requires less time and effort, said Stuart Tugg, Financial Services Leader, Nielsen Europe.

Asia-Pacific countries are dominating the worldwide e-commerce market due to several factors like the number of internet users with 49.6% population penetration, the number of smartphone users (1.13 billion), growing number of e-commerce platforms, and a huge population (over 4.5 billion). With the penetration of Chinese OEMs like Xiaomi, Huawei, Oppo, and much more, smartphones are now available at affordable prices with best features possible. This has played a significant role in increasing the number of connected smartphone users who are downloading more apps to ease out their daily digital activities.

Brands can reap the maximum benefit from Asia-Pacific region. They need to make their apps more and more lucrative with the best possible deals and offers to give the consumers the best shopping experience.



Please enter your comment!
Please enter your name here

Latest News

OYO Introduces New Initiatives to Increase Employee Satisfaction

With work from home having become the new norm for most Indian startups due to mandatory social...

Amid Acquisition Talks, TikTok Gearing Up For A Legal Battle!

Desperate times call for extreme measures. The popular short-form video app TikTok has been facing unprecedented amounts of backlash from Uncle Sam...

PAN-Aadhaar link: 32.71 Crore Indians Can Now Reap the Benefits

The agenda to link every citizen's Aadhaar card with their PAN card has been on the Indian Government's radar ever since 2017....

When A City Had To Pay Ransom To Cyber Criminals!

While the rapid advancement in technology surely did gift us with newer and more powerful devices, be it smartphones or iPads, it...

Can Twitter’s New Feature Really Make You Feel Safe?

Twitter has been on what seems like a campaign to make the site a place for more meaningful conversations among users. Ever...

TikTok Acquisition: Not A Cake Walk for Microsoft

After President Trump announced an order banning US companies' transactions with Chinese businesses, which is set to come into effect 45 days...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This