Majority Of Mobile Shoppers Still Research Products Through Mobile Browser Rather Than Apps !!!

Must Read

Google’s Dirty Secret Has Left Android Users In Australia Stunned, Strikes Back!

After going head-to-head with Google to make the search giant agreeing to its Media Bargaining Code, Australia is now...

Apple Has Finally Found The Right Partners To Launch Apple Cars By 2025

Rumours of a possible Apple Car in the making has been doing rounds for quite some time. But so...

What Convinced Apple Inc. (AAPL) And Google Inc. (GOOG) To Kill All Long Hauled Patent Litigation Cases ?

Apple Inc. (NASDAQ:AAPL) founder Steve Jobs had famously declared that he would unleash “thermonuclear war” against Google Inc. (NASDAQ:GOOG). The battle against Google...

It’s true that majority of companies are working on their native mobile apps for better user experience, but somehow, mobile shoppers are still reluctant to use these apps for online shopping. However, the trend of ‘using native app’ for mobile shopping is still nascent in emerging markets, but interestingly, majority of mobile shoppers even in matured markets like the U.S. are also not interested to do shopping through native apps.

As per Nielsen report, just 7% of users in the U.S. believe that shopping through mobile device is easiest way. On the other hand, 77% of consumers accept that in-store shopping is still the safest way to purchase any products. More importantly, 22% are more likely to do ‘Online PC purchase’.

This holiday season, a significant number of online retailers are offering their mobile native apps to customers. According to BuyVia, an online and mobile app that provide a smarter shopping experience on the device, 40% of consumers will make purchase in showrooms, this holiday season.

Advertisements

Basically, these users use retail store apps for examine the products and also, prior to make purchase of products, they are willing to do comparative price analysis. On that basis, they find which products are lucrative for them to purchase.

BuyVia has also reported that 79% of consumers frequently shop in the same store, through online as well as physically (in person). 28% of users (respondents) are likely to do 25-50% of shopping online, while one quarter will prefer to do 50-75% of shopping online. However, 48% of shoppers, those have planned to shop online, shop through their laptops. On the other side, 81% of shoppers prefer to research products through mobile browsers. Mobile apps stores collectively reported a cumulative sum of 81 billion apps (Smartphone and Tablets) till the end of September this year. Ironically, 89% of these apps downloaded from native apps stores, coming with OS.

People prefer online shopping for saving their times, avoid stores and crowds. In addition, they have more options for do comparative price and products analysis. 44% of consumers spend their time an average of 30 minute to an hour for researching the products prior to its launch.

2 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Keep Your Aadhaar Card Locked: UIDAI Takes A Measure To Prevent Adhaar Fraud!

At a time when data breaches have become way too frequent, the Unique Identification Authority of India, aka UIDAI,...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This