Global Mobile Commerce industry is passing through early days of existence and soon there would be no way out when one can stand away from upcoming revolution. The explosive growth in mobile industry has charged surrounding ecosystems such as Mobile App, Mobile Commerce and Mobile web industry. Consequently, Global mobile commerce industry is flourishing by leaps and bounces; The industry in the U.S. alone is expected to stay worth $11.6 billion by the end of 2012 and users are spending 27% of their mobile time to consume media through Mobile web or Mobile App.
With such impressive growth and astounding numbers, debate over Mobile Commerce vs E-commerce is already on and companies have started strategizing mobile commerce initiatives to stay competitive. This debate has pushed industry analysts towards Smartphone and Smart Shoppers to understand their behavior and future needs.
This recent infographic “Global Mobile Commerce” – developed by Mobify and Edgecast – tracks the habits of mobile shoppers across the globe. The data is derived from 200 million visits to Mobify- powered websites and portraits the trends of global mobile commerce.
Here are few interesting but valuable takeaways from the infographic:
- Australia and Brazil are the top 2 countries with 47% and 41% of site traffic originated from mobile devices. It’s important to note that Brazil is also among top 5 countries over Facebook.
- China and India are top 2 countries where 46% and 40% Smartphone and Tablet users shop using their device, only to have sizable contribution towards global mobile commerce industry growth. However, in India, the penetration of Smartphone is still quite low as 2.7% only.
- Apple mobile devices owners are generally more shopaholic; Despite of 82% of mobile commerce traffic from Russia, the country has only 13% Smartphone shoppers and just 7% Tablet shoppers.