In the arena where Internet business is becoming more and more competitive, companies are trying to cut the corners to shrink their price tag for various services. Probably, the cheapest service what one can opt is a domain name at mere $8.99 these days. However, there are several domains which have secured million of dollars to astound the Internet Industry. Interestingly, Facebook has joined the same list after paying whooping $8.5 million for Fb.com
Last year Facebook had unveiled its much anticipated messaging service which rocked the whole email industry. Though, Mark Zuckerberg, Co-Founder and CEO of Facebook, has segregated the new feature from being another traditional email service, but initiated the process of providing an email ID on “@facebook.com” to all Facebook users.
Users across the globe had jumped with new messaging service and company faced a big challenge on behalf of all employees who were using the same domain for all internal communication. In order to find a way, Facebook had to route all internal communication via a new domain called www.fb.com.
Facebook acquired the domain sometime last year from the American Farm Bureau Federation, which uses fb.org as its primary domain. At its annual meeting in Atlanta, the non-profit revealed that it earned $8.5 million on the sale of fb.com, according to Reuters.
It was the second move of Facebook when they have gone through such major change with their brand identity. In August 2005, company has paid handsome amount of $200,000 to acquire www.facebook.com and transformed the whole business identity from TheFacebook.com.
With the latest move of Fb.com deal Facebook has entered in the list of Top 10 most expensive domains in the world. The list is driven by www.internet.com with the price tag of $18 million. Sex.com, porn.com and fund.com are other domains which follows Internet.com with million dollars price tag.
With the enormous success of revamped messaging service, the investment towards fb.com, apparently, is paying off.