Marketing

Today’s business owners expect a website to be much more than just a place to find information about products and services. The rise of social media means website owners also want to tap into this huge pool of potential...

News Feed section on Facebook Inc. (NASDAQ:FB) forms the interactive channel users connect with the most. Facebook displays updates from brands, Friends, Events, and Groups on the News Feed. However, most of the users perceive News Feed crowded with ads...

Before you start searching for the secret sauce which is important to achieve optimised Facebook CPM and CPI, let's first have a look at why these metrics exist today; In just 4 months after the launch of Thefacebook (Facebook's...

Over the past several years social media has grown to become a weapon of choice for many marketers. Current industry paradigms have done nothing to halt that trend, instead, dominant marketing strategies have only made social media more and...

Currently, Social Media connects over 2 billion people of the overall global population. In spite of being the only digital medium that interconnects such a humongous number of people, Social Media Marketing accounts only 9.9% of overall digital marketing...

The debate as to whether social media is a passing fad or a necessary marketing venture has been resolved, as statistical analysis places increasing importance on social platforms and mobile users. Moreover, social media is proving to be one...

Facebook Inc. (NASDAQ:FB) is the hot favorite online social network for several brands to engage their consumers. The user base of Facebook is growing rapidly year after year, reaching 936 million DAUs (Daily Active Users) by the end of...

Evaluation is the only technique to make out if the content management strategy that you have adopted is right and working in the planned way for your website. Considering the recent changes brought by the Google’s search algorithm, the...

We are well and truly into the digital age, and the number proves it - 3 billion internet users and over 2 billion social media users. The web is awash with tips and techniques on SEO, mobile strategy, becoming...

Facebook has always been on the top in gaining the user's interest. It is one of the favorite platforms for brands to promote themselves. Facebook is not only the marketing channel for businesses, but also an effective communication medium...