Marketing

Life without smartphones is just not possible. Instant messaging has replaced handwritten letters, phone calls and SMS for that matter. Meeting and connecting with people majorly refers to connecting over social media platforms. As the mode of communication evolves, businesses...

Businesses are harnessing the power of social networking platforms for a personalised lead nurturing process. Almost 86% B2B marketers rely on social media platforms for higher conversion rates, and most of these marketers can be found active on Facebook. However,...

With more than 2.2 billion users, Social Media Industry has become one of the most lucrative platforms for brands and marketers. Many businesses nowadays are finding that the ever-increasing repertoire of tools available through social will allow them to...

About 2.2 billion internet users worldwide have already boarded social media platforms. This figure is expected to increase to 2.5 billion by the end of 2018. This makes social media as the most effective communication channel for brands as...

The market for digital content will surpass $500 billion mark by the year 2019. This figure illustrates the importance of online content and why businesses must focus their attention on creating the kind of content that resonates with their target...

Content creators and marketers including all major publishers who rely upon social media for engaging their audiences, need to rework on their strategies as the old ones are beginning to fall flat. At present, nearly 100,000 brands battle it...

An infographic released by Localytics reveals the lack of innovation in marketing by a number of companies. Technological advances are the order of the day but companies are not moving along with the technological advancement in their businesses which...

Facebook engagement of major publishers all over the world has been hit badly over the last 12 months while their video engagement has shown a noticeable improvement.  It has also been observed that the decline in engagement is not...

In their quest for greater sales and increased ROI, the self-appointed “digital marketing guru” has lost touch with what social media has evolved into. A game-changer in the field of marketing is social media that brought in groundbreaking changes...

Today, building a brand goes hand in hand with being active on social media. As consumers spend a lot of time there, companies have an opportunity to utilize various platforms and spread the awareness of their brand. There are many...