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Social networking fever has gripped the world. The social media titan Facebook Inc. (NASDAQ:FB) from the past 3-4 years has proven to be a stiff challenge for other networking majors like V Kontakte, Odnoklassniki (of Russia), Hyves (Denmark), Orkut,...

The easy-to-use factor and lucrative browsing features of various social media sites like Facebook Inc. (NASDAQ:FB), Twitter Inc. (NYSE:TWTR), LinkedIn Corp. (NYSE:LNKD), Pinterest and Instagram have not only pocketed young teens but have also grabbed the attention of higher...

Content sharing on various social media networks like Facebook Inc. (NASDAQ:FB), Twitter Inc. (NYSE:TWTR), LinkedIn Corp. (NYSE:LNKD) and Pinterest is one of the most happening and continuously rising trends amongst social media users worldwide. Average items shared per day...

The social media titan Facebook Inc. (NASDAQ:FB) with its massive 1.189 billion user base has done pretty well as a connector between brands and their followers. People widely engage with their favorite brands in a vivid manner, due to...

2013 was marked as a historic year for the social media industry with many crucial events taking place, like the social media titan Facebook Inc. (NASDAQ:FB) surpassing the epic revenue mark of $2 billion in Q3, 2013, the micro-blogging...

NewsFeed ads, a prominent part of native ads on Facebook Inc. (NASDAQ:FB) is rising in prominence as it drives 5X higher conversion rate than right hand side ads. With an increasing demand for NewsFeed ads, the competition for high value ad...

Native advertising, the most used web advertising method in which brand advertisers are more focused on placing ads in context with a user’s experience, to grab more attention or higher engagement, is widely used on Facebook Inc. (NASDAQ:FB) platform....

Social media site adoption is on the rise and it is indirectly increasing concerns over a users’ privacy on various leading networking sites like Facebook Inc. (NASDAQ:FB), Twitter Inc. (NYSE:TWTR) and LinkedIn Corp. (NYSE:LNKD). Teens are increasingly switching to...

2013 can clearly be classified as a Year Of Social Sharing, even though the year lacked Olympics, elections, Football or Cricket WC, still social sharing saw an emphatic rise by over 32%. Over 1.5 billion unique users across 14...

The power of social media in advertising of a brand is somewhat a digestible fact for most of the marketers now, and it is considered to produce 58% more outreach than any other advertising method. Brand marketers are increasingly...