Twitter Video Ads Between 31 – 60 Seconds In Length Seize Greater ROI [STUDY]

The year 2016 was largely about video ads. Video ads not only set new trends over the year, but they also paved the way for more innovative advertising products and strategies across various digital platforms. In this regard, Twitter...

Videos On Twitter Boost Brands’ Performance By Outperforming Online Norms [STUDY]

There's no doubt about it- Video content is on a growth trajectory, and it's exactly what a large number of online audiences are looking for. Considering the growing scale at which video content is being created and shared over...

Twitter Can Help Generating 3% – 20% More Revenue for Businesses [ REPORT]

In an online business, customer service experience plays a pivotal role. It shapes the future relationship between the customers and the brand. A better service leads to higher rate of customer retention and also adds new customers to the...

Google Is Exploring Twitter Acquisition Once Again; And It Makes Sense!

Right from the beginning, Google (Alphabt Inc. (NASDAQ: GOOGL)) has established a habit of acquiring potential companies to expand their reach on every platform and to every corner of the world. This time, it seems like the search engine...

Apply For A Verified Account on Twitter: The Applications Are Being Accepted

Twitter Inc. (NYSE:TWTR) has opened the gates again, and this time, the company is allowing anyone to apply for it; Yes, we are talking about applying for verified account on Twitter. On Tuesday, Twitter announced that it is accepting...

Is Twitter Really Failing ?

Twitter Inc. (NYSE:TWTR) is going nowhere quickly. That’s, perhaps, a little unfair. Twitter is still the third biggest social network in the world with 310,000,000 unique monthly visitors. Leading the charge is Facebook with 1,100,000,000, followed by YouTube with...

Mahindra Comviva Explains Why Is CEM the Future of Customer Support

Technology has been evolving like never before for the last few years, and this could be seen clearly with the growth of various communication channels online. 3.2 billion internet users worldwide are communicating over various online channels, especially on...

Facebook Powers More Than 69% of Social Logins On Mobile Apps And eCommerce Sites [REPORT]

With the exploded adoption of social networks people have started showing their back to traditional online registration process required to log in to online websites and apps. The social networking giant Facebook Inc. (NASDAQ:FB) has been ruling the social login...

Steve Ballmer Buys 4% Stake In Twitter: Boon Or Bane ?

Steve Ballmer, the former CEO of Microsoft Corporation (NASDAQ: MSFT) and the owner of Clippers basketball team has bought 4% stake of the microblogging network Twitter Inc. (NYSE:TWTR). Ballmer tweeted about this from his newly created Twitter account @Steven_Ballmer. The...

Instagram Hot Favourite For Brand Following, Beats Facebook, Twitter, YouTube [REPORT]

Visual media appeals more eyeballs as it captures one’s attention easily than words. The ongoing social media trends are in line with this thought. The unheralded king of social media Facebook Inc. (NASDAQ:FB) also stands to be subsided when...
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AI & Healthcare Drive India’s DeepTech Innovation: 922 Patents Filed Since 2008

India, with its burgeoning startup ecosystem and relentless technological advancements, is witnessing an unprecedented surge in patent filings. According...
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