Facebook Powers More Than 69% of Social Logins On Mobile Apps And eCommerce Sites [REPORT]

Must Read

Zomato Sets Eyes On $10.2 Billion Online Grocery Delivery Market in India

The 21-day nationwide lockdown imposed in India due to the Covid-19 outbreak fueled a massive change in...

Billionaire Mark Cuban’s Invaluable Advice for Startups in Crisis!

In an interview with CNBC last week, owner of NBA’s Dallas Mavericks, Mark Cuban, spoke out about...

Facebook To Revamp Their Live Streaming Feature By Adding More Functionality. Know Why!

With the Covid-19 outbreak forcing people to stay indoors worldwide, many people have taken to social media...

With the exploded adoption of social networks people have started showing their back to traditional online registration process required to log in to online websites and apps. The social networking giant Facebook Inc. (NASDAQ:FB) has been ruling the social login industry for over 3 years in a row, winning internet users confidence with each passing quarter. It is, however, the first time in the last 2 years when Facebook has lost ground to its arch rival Google+, according to the latest report from Gigya, titled “Social Login Q3 2015”.

Two out of every three social login sessions are powered by Facebook which has beaten all its competitors with a distant margin. This also indicates how active Facebook users are on the internet, especially when worldwide penetration (internet users) of Facebook has reached only to 50%. Despite the fact that Facebook lost 2% point share in Q3 2015 compared to the previous quarter, the market share of the social network titan has improved by 6% point in the last one year to 64%.

Google+ has emerged as the second most favorite social network accounting for 22% of total social login sessions. The network has strengthened its market share by 2% point – exactly the same that is lost by Facebook in Q3 2015. Interestingly, it’s the first time since the beginning 2014 when Google+ has registered a growth in its social login market share.

Advertisements

On the other hand, the micro-blogging network Twitter and Yahoo!, together, power 10% of total login sessions now. Facebook and Google are the only networks that enjoy double-digit market share and together they captured 86% of total social login market in Q3, 2015.

Facebook Login Is A Must for Mobile Apps and eCommerce Site

The Gigya report also highlights few interesting insights for mobile app developers and eCommerce websites. According to the report, 3 out of 4 mobile app users who log in to apps using a third party authentication provider, use Facebook. The share of Facebook, though, has decreased marginally in Q3 2015, still, Facebook is the undisputed king of social logins in apps. Once again, Google+ gained what Facebook lost, accounting for 16% of total social logins market for apps.

social-login-share---mobile-apps-and-eCommerce

Twitter, which has more than 80% users on mobile, could grab only 7% of social login market when it comes to mobile apps.

The rising confidence in Google+ among online shoppers is quite surprising. While Facebook lost neglected share (1%), to 69% compared to Q2 2015, Google+ recorded a jump of 4% point in its market share to 19% from 15% in Q2 2015. The growth of Google+ came at the cost for Amazon and PayPal, who lost their grounds in Q3 2015.

Internet Users in Asia-Pacific And South America Trust Facebook The Most

The Gigya report also tracks the social login behaviour on the region wise. Central & South America and Asia-Pacific regions emerge as the most loyal to Facebook. Nearly 3 out of every 4 social login sessions were powered by Facebook in Q3 2015.

Advertisements

The internet users in Europe believe only on two networks, as Facebook and Google+, together, powered 91% of social login sessions in Q3 2015.

social-login-share-by-region-q3-2015

Africa & Middle East remains the weakest region for Facebook, the social login share remains the lowest as compared to other regions. However, this is also the only region where Facebook has strengthened its market domination by adding 2% point share in Q3 2015 at the cost of Google+.

Actionable Insights:

  • Owing to the increasing penetration and easy for use, online properties must provide social login facility to their visitors.
  • Mobile apps and e-Commerce sites must integrate Facebook and Google+.
  • The integration of Facebook login for online businesses in Asia-Pacific and Central & South America region is a must. Nearly 4 out of 5 people like to authorize themselves through Facebook.
  • Online business fall under Media and Educational sector should also focus on Google+, besides Facebook.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

What Businesses Need to Know About the Instagram Algorithm in 2020

Every social media platform, whether it’s Facebook or Instagram, is driven by an algorithm that controls the...

GRE And TOEFL Exams Now Will Be Undertaken From Home: Will Covid-19 Redefine Education Sector?

The sudden outbreak of the deadly pandemic Covid-19 has forced the existing education systems around the world to now rely on digital...

Over 13.6 Crore Jobs in India Would Be Lost Due to Coronavirus Outbreak!

The 21-day lockdown induced by the deadly outbreak of the Covid-19 has completely dismantled and disrupted the entire job market in India....

India Is Losing $4.6 Billion Due To Lockdown Every Day [REPORT]

The amount of havoc the Covid-19 outbreak and all the measures that have been imposed in place to curb it wreaked on...

The Number of UPI Transactions Plunged Significantly For The First Time Ever!

Since its inception in India, the Unified Payments Interface, aka UPI, has seen an unimaginable amount of scale and speed in terms...

Zomato Sets Eyes On $10.2 Billion Online Grocery Delivery Market in India

The 21-day nationwide lockdown imposed in India due to the Covid-19 outbreak fueled a massive change in existing consumer behaviour. People have...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This