Social Media

We all know and praise Google for its phenomenal success, contribution and participation in worldwide Internet growth. More than a decade in existence, Google is the largest search engine on Internet and processing 12.8 billion search queries (June, 2013)...

If you have anything to do with social media marketing for businesses, it’s important to treat every channel to best of its potential. However, many marketers fail to understand the true potential of each social network and keep rubbing...

Facebook Q2 2013 performance report, claiming 1.15 billion monthly active users, is out now. This resulted in $1.81 billion as revenue brought in by social networking titan during the whole second quarter of 2013. While market is finding Facebook...

People across the globe are spending more time on Internet these days. 37.3% of Global population is on Internet now. Apart from developed countries like USA and China, developing countries like India is witnessing significant growth in number of...

While people are becoming more mobile, new ways of communication are also justifying its need and market presence. Consequently, Digital Media has eroded highly in terms of use of social media, which includes Facebook, Twitter, Email, Photo and Video...

Users of Facebook Inc. (Fb) are way more selective now about connecting with brands as they are with their friends. Consumers use branding community to share their opinions about a certain brand, and by responding to certain comments by...

We are living in an unparalleled time for technological progress. In 10 years, it will be almost impossible to describe to any child in India what life was like before the Internet. Internet users in India have reached to...

While the whole world was busy in shifting their all RSS feed from Google Reader to best available alternatives, clock is ticking for Facebook too. According to WSJ, Facebook Inc. (NASDAQ:FB) is working on Google Reader alternative to make the...

Social media is very much about keeping up with what's happening right now -- but not everybody consumes live media simultaneously. What happens when you watch a time-shifted sporting event four hours late, but still want to see what your peers had to say in...

Social media marketing refers to the process of gaining website traffic or attention through social media sites.  It has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and...