87% Of Internet Users Prefer Email Or Facebook To Communicate [STUDY]

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While people are becoming more mobile, new ways of communication are also justifying its need and market presence. Consequently, Digital Media has eroded highly in terms of use of social media, which includes Facebook, Twitter, Email, Photo and Video sharing networks. Among all these various Digital Communication platforms Email and Facebook has emerged as the most favorite of Internet users in U.S. According to the latest Survey Report – conducted by an ad agency The Buntin Group and Survey Sampling International on behalf of manufacturer Chinet – 87% of U.S. Internet users prefer Email and Facebook over Text/SMS, Twitter and other digital communication platform. The survey was conducted in May 2013 over web users who used atleast two communication platforms to connect with each other during a given week.

Digital platform Usage US, Social Media

On an average, Internet users in U.S. spent 23 hours per week over Email, Text and Social Networks. Break down of the figure tagged Email as the most used activity with 7.8 hours per week, closely followed by Facebook with 6.8 hours. Interestingly, Google+ managed to beat Twitter as users spent 4.3 hours on farther one compare to 4.2 hours per week on latter. This clearly signs that in spite of low usage Google+ is keeping users more engaged than Twitter and gaining traction.

The report also tracked down the frequency of use of each digital platform and the results were really surprising. While Email dominated again with maximum number of more frequent login sessions, Facebook eclipsed rest of social networks as 83% Internet users tend to login atleast one in a day. Three out of every four internet users claimed they login to Facebook or Twitter once a day, while this number goes down to 1 out of 5 users who log-in few times in a week.

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Internet Users US Activities 2013

Disappointingly, professional network LinkedIn seems loosing the traction as nearly half of internet users log-in only few times in a week. The biggest surprise came in the form of mobile photo sharing app, where baby-born billion-dollar startup SnapChat is apparently catching up Facebook acquired Instagram.

Email: Globally Dominated Communication Platform

China, U.S. and India are the biggest countries in terms of number of internet users with more than 1 billion internet users combined. And, Email has emerged as the clear winner in almost every country. Internet users across many countries, like UK,  Brazil, France, Germany and India, prefer to start their day with Email in morning. In fact, Email subscription is still beating social media leader Facebook in terms of catching eyeballs.

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