Varun Nayak

Micro-blogging website Twitter has completed a fruitful 7.5 year journey and is finally moving ahead to launch its epic IPO in the upcoming weeks. The 140 char display service has successfully challenged other social media giants with its unique...

Majority of advertisers are aware of the importance of Rich media content and its effects on brand visibility. Marketers of B2C firms, across the globe are emphasizing more on designing Rich media content to attract consumers and drive engagement...

IPO Mishaps by social media titan Facebook Inc.(NASDAQ:FB) have taught a lesson or two to other social media sites. The micro-blogging website Twitter ahead of its IPO launch, has revealed its future plans. The company is proceeding with  modest ambitions, and has fixed share...

There are several ways to earn money, some people prefer innovation and some simply copy from others. It began with Hashtags, video editing feature of Vine, graph search and few others, and now we have a Review option for Facebook pages....

Micro-blogging website Twitter's Mobile First strategy was soon followed by social media giant Facebook Inc. (NASDAQ:FB) and now, the world's largest professional network LinkedIn Corp (NYSE:LNKD) seems to be treading the same path. With a growing demand for small and medium...

Email marketing is on the rise, especially in terms of  brand building, purchase and more such closely related factors. Brands use Email marketing to keep their followers updated with news about the latest products, services and special festival offers...

The demand for video content by information seekers is always on the rise. A majority of advertisers and online brands are revising their rich media content in the form of video for their websites. Facebook Inc (NASDAQ:FB) is responding well to evolving trends...

With the advent of the fast emerging digital advertising technology, a majority of advertisers and marketers around the world are aware of various marketing techniques via social media sites and are well versed with key performance indicators for their...

Facebook Inc (NASDAQ:FB) lifted the ban on posting video content depicting decapitation, killings and other forms of violence. This move is an initiative to encourage users to create social awareness by condemning such acts. Earlier this year, in May,...

LinkedIn Corp (NYSE:LNKD), Facebook Inc. (NASDAQ:FB) and Twitter are collectively responsible for 95% of visits to corporate websites from social media sites like LinkedIn, leading the pack. Corporate websites are boosting their presence on the world’s largest professional network,...