Varun Nayak

With less than 50 days left for Thanksgiving day, Cyber Monday, Black Friday; Online retailers, Brands in the U.S are hustling to get things online for upcoming shopping season. Major retailers have opened extremely early and offered promotional sales...

Search engine giant Google Inc. (NASDAQ:GOOG) and Social media titan Facebook Inc. (NASDAQ:FB), in spite of being fierce competitors on social media front, have joined hands in advertising section to dominate the Digital Advertising industry. The 2 web giants...

Continuous innovation in advertisement section by Facebook Inc. (NASDAQ:FB) has resulted in terrific growth of ad performances Q-O-Q. Facebook is steadily optimizing its ad units and launching new ad-targeting products, as most of advertiser are narrowing down their target audience and...

Social media marketing is on rise and majority of online firms/brands across the world are well aware of its usage in brand amplification. But, when it comes to effectively framing marketing strategies to use the customer centric social media...

The massive 1.15 billion user base of social media titan Facebook Inc. (NASDAQ:FB) provides best of chances for news to go viral amongst masses by the use of Hashtags. Even if 50% of Facebook users, brand advertisers learn and make...

Increasing website traffic is an indirect sign of growth of any online company or brand. Referral traffic is most valued as it sends interested readers and qualified potential customers to your site and helps in boosting SEO ranking. Therefore, conversion rate...

Investment by companies on Internet advertising is growing at exponential rate in last couple of years. With exploding increase in number of internet users, majority of firms are relying on marketing funda of  ''Advertise where your customers are''  and spending greater...

Micro-blogging site Twitter's Q3,2013 report has revealed interesting facts and figures about its ever-growing revenue and loss rate. The user base too hasn't increased much when compared to earlier quarters. Twitter is trying to provide a clear set notion...

Social media and internet act as watch dogs for online shoppers and are largely influencing their buying decisions. Ads and other consumer reviews on social media sites are creating greater impact on most of shopaholic. Even the retailers derive...

Playing games is the perfect way to unwind, and is hugely beneficial in combating stress and keep your brain fit and active. Online games are famous because of easy accessibility (desktop, laptop, mobile – developers have built games around all...