Shilpa Shree

Internet usage is very common in the US, according to a new eMarketer report, “US Internet Users 2013: Solid, Saturated Market for Web, Search and Email.” The report also predicts that there would be 216.6 million U.S. email users this...

If you think your brand needs a social media presence, you're the person in charge of building it. A good social media presence of a brand enhances the purchasing ability of the consumer. Take a look at this infographic from Intuit, While...

As brands continue to increase investments in Twitter as a communication increasing opportunities arise to learn from the activity taking place on the and how to better use it to your advantage from a business perspective. A Brandwatch report, which has studied over...

LinkedIn is the perfect example of B2B site which holds many professional people in its pocket. From the entry level employees to CEOs are present in this forum. According to the latest news, HP reached a major milestone this week: It...

Twitter, the micro-blogging site is growing in a lightening speed, here is a good glimpse at  Twitter stats 2012 and how it grew to this point. Between Q2 and Q4, account ownerships grew from 408 million to 485 million. Active users mounted...

Do you want your brand/product to be recognized by your consumers then you may have to produce more of videos and upload it on YouTube, a recent report from Technorati says. Consumers mostly use YouTube when it comes to online...

Influencers are those individuals who are majorly experts, bloggers and thought leaders, who have huge community of followers. In a way they write brand’s fate, purchasing decision of their followers just lay in the words these influencers utter. So brands/marketers usually leverage on...

Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them and share it on Social sites. It was created by Kevin Systrom and Mike Krieger which was launched in October 2010. The service rapidly gained popularity, just 12 hours after...

Nonprofit organizations operating on fixed budgets are in hurry to generate as much publicity as possible surrounding their initiatives. To achieve this, a  considerable percentage of non-profits are turning their attention to social media to communicate with constituents and encourage sharing...

Social media is tremendously used by recruiters nowadays. A survey of recruiters and executives in North America conducted by recruitment software company Bullhorn says, 98% of recruiters/recruiting professionals made use of social media to find talented employees for their company in...