Shilpa Shree

FBX or Facebook Exchange is another media exchange like GDN, AdMeld, RightMedia etc., and an open marketplace where display media ads are bought and sold using RTB (Real Time Bidding). Facebook is continually working on many features which helps advertisers...

Visual social marketing proves to be the best of all other marketing strategies. It uses videos, photos/images or any other kind of visual content which helps give out the message you want to convey. Also it is the biggest...

Facebook Inc. (NASDAQ:FB) launched the “Like” button on April 21, 2010, and now it accounts for 3.2 billion likes every day worldwide. Social media marketers widely used this as an efficient metrics to measure their ROI. And of course one...

Yes the International Women's Day is over, but still I have something for all women around the globe. An infographic from Accenture that illustrates how today's professional women define success in the workplace. The infographic says that working women around the globe encourage...

Email is the most admired tactic that is often dismissed as being too rudimentary for today’s focus on real-time information. Yet, email continues to continue, and even thrive, under such scrutiny, continually proving its worth through better delivery practices,...

Twitter is an excellent micro-blogging site; with its unique 140 characters of speech it has marked a authorized space among many other social media networks. It creates the best opportunity for brands and provides good opportunities for conversations with users but  the biggest problem what brands on Twitter face is the same thing...

Pinterest the fastest site ever to gain 10 million users, taken the social platform by storms. while, Brands are utilizing Pinterest for e-commerce, With the holidays right around the corner. It’s time for brands to start using this powerful platform...

With the growing advancements in the online marketing, there are many challenges that marketers have to face. Online marketing has turned out far more beneficial for brands from building brand values to get notified among consumers around the globe. In this...

Graph search is a new feature embedded in the Facebook which has completed  nearly 3 months now. Facebook graph Search is a privacy conscious search engine which allows Facebook users to search through only the contents which have been shared...

In the arena of digital marketing where consumer ideas are so very fragmented, the idea of using content to drag their interest and engagement is high among these marketers. A few days back we reported on how digital marketing kills...