YouTube Knocks Out Facebook In Consumer Usage !! [Study]

Must Read

Elon Musk Added Over $100 Billion To His Net Worth In Just 1 Year, Leaves Jeff Bezos Behind

Jeff Bezos may the world's richest person in the world but it's Elon Musk who has been...

iPhone 12 Plagued With Serious Problems: Should You Buy It, Still?

A serious problem with Apple iPhone 12, identified recently, is good enough to give a second thought...

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week,...

Do you want your brand/product to be recognized by your consumers then you may have to produce more of videos and upload it on YouTube, a recent report from Technorati says.

Consumers mostly use YouTube when it comes to online sites and services. 80% of consumers reported that they use YouTube most when they are planning to make a purchase of a product, compared to other social sites like Facebook, Google+ and Twitter.

Also, 29% of the respondents polled YouTube as the most trusted source of information – the fourth highest selection in the category.

Advertisements

“YouTube, and video in general, allows its users to see the action, to see someone using a product they might be thinking about buying,” Technorati Media CEO Shani Higgins said. “Consumers trust what they can see, and they trust people who have used the products they’re looking into.”

online sites used & trusted by consumers

The new stats indicate that consumers are more willing to watch videos about potential purchases now more than ever before. Beyond making sure to have a presence on YouTube, both brands and influencers can do more to make sure their videos are seen.

Its true that brands investing much on social properties but its not going for a waste as consumers actually follow brands on these social channels to get more information about the brands/products they like the most. 56% of the consumers polled that watch YouTube videos to learn about the product/service brands provide, 35% of the consumers watch videos to keep themselves updated with the brand activities and 25% of them wants to make purchases.

brand post frequency on YouTube

Brands are planning just that, as YouTube is their third-most used social service and 59% of respondents say their companies are planning to increase video budgets in the year ahead – as much as 30%.

Brands should increased videos this year, as most of the consumers and influencers think brands are not posting much videos on YouTube.

video budget outlook this year

So according to the above findings YouTube was the most popular site among consumers compared to Facebook and Google+. And for brands, about 90% of the brands are present on Facebook followed by Twitter (85%) and YouTube (73%) but Google+ (26%) did not prove itself as a popular platform.

Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Backed By First-Time Shoppers, Flipkart And Amazon Dominated Festive Online Sales in India

It seems like Flipkart and Amazon squeezed the most out of the month-long festive season in India...

Amazon Gets Slapped With Penalty As GOI Prepares To Tighten The Noose On Ecommerce Players!

In a recent move, the Indian Government slapped Amazon on its wrist for not mentioning the country of origin detail for products...

Facebook’s Past Comes Back To Bite As South Korea Fines Them For 2018 Scandal

The social media behemoth Facebook Inc. (NASDAQ:FB) has once again proved they are the true arch-nemesis of modern-day user-privacy!

Amazon Future Group Dispute Deepens As Singapore Court Turns Down Future Group Plea

The dispute between Amazon and Future Retail is, apparently, far from over anything soon as the Singapore International Arbitration Centre (SIAC) has...

Google Pay Fee On Instant Transfer: An Indication Of Google’s Aggressive Monetisation Strategy?

Google has decided to levy fee on instant payment, starting from the US market. A few days back, Google...

Twitter Account Verification Is Back, But Has it Lost Its Mojo?

Twitterati queue up! As the Twitter account verification process which is responsible for awarding blue badges prepares to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This