YouTube Knocks Out Facebook In Consumer Usage !! [Study]

Must Read

Amazon’s Dirty Secrets To Dupe GOI And Small Sellers Now Revealed!

Amazon’s dirty secrets are out and its making heads turn in shock and disbelief!

Digital Services Will Account For 50% Of The Indian IT Industry Revenue By 2026 [Report]

The Indian IT industry is all set to accelerate growth over the next five years!

Facebook’s News Blackout In Australia: Shot Itself In The Foot Or Have The Last Laugh?

When Mark Zuckerberg and the team decided to blackout its news content in Australia, they had little...

Do you want your brand/product to be recognized by your consumers then you may have to produce more of videos and upload it on YouTube, a recent report from Technorati says.

Consumers mostly use YouTube when it comes to online sites and services. 80% of consumers reported that they use YouTube most when they are planning to make a purchase of a product, compared to other social sites like Facebook, Google+ and Twitter.

Also, 29% of the respondents polled YouTube as the most trusted source of information – the fourth highest selection in the category.

Advertisements

“YouTube, and video in general, allows its users to see the action, to see someone using a product they might be thinking about buying,” Technorati Media CEO Shani Higgins said. “Consumers trust what they can see, and they trust people who have used the products they’re looking into.”

online sites used & trusted by consumers

The new stats indicate that consumers are more willing to watch videos about potential purchases now more than ever before. Beyond making sure to have a presence on YouTube, both brands and influencers can do more to make sure their videos are seen.

Its true that brands investing much on social properties but its not going for a waste as consumers actually follow brands on these social channels to get more information about the brands/products they like the most. 56% of the consumers polled that watch YouTube videos to learn about the product/service brands provide, 35% of the consumers watch videos to keep themselves updated with the brand activities and 25% of them wants to make purchases.

brand post frequency on YouTube

Brands are planning just that, as YouTube is their third-most used social service and 59% of respondents say their companies are planning to increase video budgets in the year ahead – as much as 30%.

Brands should increased videos this year, as most of the consumers and influencers think brands are not posting much videos on YouTube.

video budget outlook this year

So according to the above findings YouTube was the most popular site among consumers compared to Facebook and Google+. And for brands, about 90% of the brands are present on Facebook followed by Twitter (85%) and YouTube (73%) but Google+ (26%) did not prove itself as a popular platform.

Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Name Checked: BigBasket’s Rap On Daily Basket Tantamount To Bullying?

Whatever you do, don’t all put your ‘names’ in one ‘big’ basket? Get the hint?

Will ASCI’s New Guidelines Disrupt The Influencer Marketing Space?

Yesterday, the Advertising Standards Council of India (ASCI) released a new set of draft guidelines for social media influencers and called for...

Leading The ‘E’V Regime: Amazon India’s Double Act With Mahindra Electric

When two behemoths in their respective market come together, expect the unexpected! Amazon India and Mahindra partnership unlocks the door of opportunities...

Bharti Airtel And Qualcomm Team Up Counter Jio In War Over 5G in India

Bharti Airtel has finally got a strong team player to counter the plans of Jio to dominate the 5G market of India.

Zomato Beefs Up Valuation Prior To IPO In Its Latest Fundraising Round!

Before heading to the stock market with an IPO, the homegrown food delivery startup Zomato beefs up its valuation by raising a...

Australian News Ban Reversed: Zuckerberg Offered Media Code Amendments!

Facebook has pulled back on its decision to thrust Australian users into a news blackout. Today, Australian Treasurer...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This