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The above graph represents the quarterly distribution of the number of Netflix subscribers by segment – Domestic Streaming, International Streaming and Domestic DVD. Netflix global streaming subscriber count reached 171.77 million by the end of December 2019. Out of those, approximately 109.3 million were International Streaming subscribers, 62.45 million were Domestic Streaming subscribers and rest 2.17 million were Domestic DVD-by-mail service subscribers.
Note: The company has stopped revealing the segment-wise subscribers data from Q1 2020. Only “Netflix paid streaming subscribers by region” data is given.
Growth in Netflix US and International Subscribers: History
| Region | US, International |
| Source | Netflix SEC Filings, Netflix Quarterly Reports |
| Graph ID | 629 |
| Note | Netflix financial year – Jan 1 to 31 December |
In July 2011, Netflix decided to separate its Domestic DVDs-by-mail and Domestic Streaming subscription plans. Prior to the fourth quarter of 2011, Netflix US subscribers were able to receive both streaming and DVDs-by-mail under a single hybrid plan.
In fiscal Q1 2012, about 10.9 million Netflix US subscribers were using the DVD-by-mail services. However, in just one year, the company witnessed a notable 21% YoY decline in its US DVD subscribers. In fact, the number of Netflix Domestic DVD subscribers has consistently been declining since the introduction of streaming services outside the US.
The number of Netflix domestic streaming subscribers increased significantly from just 23.4 million in Q1 2012 to a whopping 50.85 million in Q1 2017. However, the share of domestic streaming subscribers to Netflix’s global subscribers has been declining.
The number of Netflix International streaming subscribers also increased rapidly over the last few years. In Q1 2012, there were only 3.07 million streaming customers outside the US. In just two years, the number of International streaming subscribers grew over 4x to 12.68 million in Q1 2014.
About Netflix Inc.
Netflix Inc. (NASDAQ: NFLX) was founded on August 29, 1997, by Reed Hastings and Marc Randolph as a DVD-rental-by-mail firm. However, the company began its operations on April 14, 1998, by opening the world’s first online DVD rental store. For $19.95 a month, subscribers can rent as many DVDs as they want. The company slowly expanded its business by offering the streaming service in the US while retaining the DVD and Blu-ray rental service. In September 2010, the company began offering its streaming service to Canada, which later expanded to other international markets such as Latin America, the United Kingdom, Ireland, Australia, etc. Netflix is now available almost every corner of the world, except in mainland China (due to local restrictions), Syria, North Korea, and Crimea (due to US sanctions).
Netflix’s IPO (initial public offering) completed on May 29, 2002, selling 5.5 million shares of common stock at the price of $15.00 per share.
On January 22, 2018, Netflix’s market capitalization ballooned to $100 billion, becoming the largest digital media and entertainment company in the world.
Netflix is ranked #38 on the list of the World’s Most Valuable Brands by Forbes, with a brand value of $15.5 billion in 2019.
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