E-Marketing

TikTok Creators Minting Thousands Of Dollars From Brand Promotion Deals

The year 2020 has been a massive year for the Chinese short-form video app TikTok. After being one of the top 4 global apps for two years in a row, TikTok finally came for the crown, becoming...

Online Advertising To Grow By 20% In 2021, Says Morgan Stanley

Online advertising was one of the most adversely affected industries by the global pandemic. The first half (1H) of 2020 witnessed a major slip in revenue figures for advertising giants such as Facebook and...

Social Media Influencer Marketing: The Secret Sauce To Success!

Social media influencer marketing, or simply influencer marketing, has become a very popular model for advertising and engaging audiences for brands in recent years, due to the overwhelming increase in the use of social networking sites and...

Global eCommerce Sales to Reach $3.9 Trillion in 2020 [REPORT]

As the coronavirus pandemic has lead healthcare authorities to discourage physical social contact as much as possible, the most popular mode of retail, namely brick-and-mortar retail has plunged to unprecedented depths. But given the...

Major Slump In Global Digital Ad Spend: Google And Facebook In The Toughest Spot Ever?

The global digital ad market is going through an unprecedented crisis. As the world plunged into the throes of the COVID-19 pandemic, so did the demand for digital advertising globally. Experts now believe that this particular situation...

Brace For The Impact: Delay and Cancellation of Orders By eGrocers Amidst Coronavirus outbreak

Due to the recent outbreak of the coronavirus, the general public in India is advised to stay confined into their homes. The people are practising social distancing as governments ask them to stay indoors as much as...

Essential Email Marketing Features for eStore Owners That Generate Guaranteed ROI

Email marketing is essential and is a significant part of current digital strategies. Email marketing reigns supreme when you need to enhance your sales figure and, at the same time, want low cost-per-acquisition. Though the fact is...

Optimise Your Email Marketing Campaign To See Conversions Skyrocketing

Email marketing has long been a staple instrument in the arsenal of many businesses. Contemporary marketing strategies have evolved over the past decade to include the likes of social media and influencer marketing. It is true that...

The Invaluable Role of Automation in Digital Marketing That Guarantees Success

Just how digital marketing is going to change over the next ten years is anyone’s guess. Even high-ranking executives at Google probably don’t have a solid grasp of how businesses and consumers will interact with each other in 2030....

The Secret Sauce Of A Successful Email Campaign: Personalisation with Dynamic Content

“Email is not going to disappear. Possibly ever. Until the robots kill us all.” - Paul Buchheit, creator and lead developer of Gmail. Email marketing is the most powerful way to connect with people. A report by Radicati Group shows...

Latest News

Apple Foldable iPhone May Surprise You, But It Won’t Launch This Year!

Rumours of a foldable iPhone have long been circulating on the internet. However, until now there was...

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of online content, according to most,...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...