E-Marketing

Major Slump In Global Digital Ad Spend: Google And Facebook In The Toughest Spot Ever?

The global digital ad market is going through an unprecedented crisis. As the world plunged into the throes of the COVID-19 pandemic, so did the demand for digital advertising globally. Experts now believe that this particular situation...

Brace For The Impact: Delay and Cancellation of Orders By eGrocers Amidst Coronavirus outbreak

Due to the recent outbreak of the coronavirus, the general public in India is advised to stay confined into their homes. The people are practising social distancing as governments ask them to stay indoors as much as...

Essential Email Marketing Features for eStore Owners That Generate Guaranteed ROI

Email marketing is essential and is a significant part of current digital strategies. Email marketing reigns supreme when you need to enhance your sales figure and, at the same time, want low cost-per-acquisition. Though the fact is...

Optimise Your Email Marketing Campaign To See Conversions Skyrocketing

Email marketing has long been a staple instrument in the arsenal of many businesses. Contemporary marketing strategies have evolved over the past decade to include the likes of social media and influencer marketing. It is true that...

The Invaluable Role of Automation in Digital Marketing That Guarantees Success

Just how digital marketing is going to change over the next ten years is anyone’s guess. Even high-ranking executives at Google probably don’t have a solid grasp of how businesses and consumers will interact with each other in 2030....

The Secret Sauce Of A Successful Email Campaign: Personalisation with Dynamic Content

“Email is not going to disappear. Possibly ever. Until the robots kill us all.” - Paul Buchheit, creator and lead developer of Gmail. Email marketing is the most powerful way to connect with people. A report by Radicati Group shows...

Is Digital Banner Advertising Dying With The Diminishing Effectiveness Of Banner Ads?

Digital banner advertising has been a staple of the World Wide Web since the 1980s when it was first used by IBM owned Prodigy to advertise Sears products online. They have played a pivotal part in the rapid development...

How You Lose Customers and Alienate Visitors On your Sales Page

In that popular comedy, How to Lose Friends and Alienate People, comedian Simon Pegg bungles his way throughout the movie and almost severs relationships with his company’s top clients. While this is funny on screen, real life may not...

Mobile App User Acquisition Is Cheaper But Retention Is Becoming Expensive [REPORT]

Ever since the unveiling of the Apple iPhone and it revolutionary iOS smartphone Operating System was introduced in 2007, there has been unprecedented growth and innovation in the mobile app development scene. The tech world experienced an extraordinary “app...

Flight to Success: Automate Your Marketing Strategies With Oracle

Oracle is one of the leading relational database solution providers in the world for a number of reasons. As a marketer, however, you are mainly interested in one reason- Oracle database features that automate your marketing strategies. If you...

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India’s Coworking Space Market by Year

The above graph shows the estimated market size of...

Android Users Beware: WolfRAT Malware May Be Coming For You

If you're one of the 2.5 billion Android users out there, you should pay attention. The security experts at Cisco have discovered...

Annual EV Sales in India by Segment: FY 2016 – 2020

The above graph represents the annual EV sales in...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...