E-Marketing

What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would prefer to focus on implementing new marketing and advertising strategies than reviewing their previous efforts. However, as any successful professional...

Designing Emails to Drive More Action Has Few Secret Traits

People read emails every day, but not all of them can make an impression and stick in their mind. It is not a surprise! An effective newsletter requires both creativity and analytical skills. It helps to draw the right...

TikTok Creators Minting Thousands Of Dollars From Brand Promotion Deals

The year 2020 has been a massive year for the Chinese short-form video app TikTok. After being one of the top 4 global apps for two years in a row, TikTok finally came for the crown, becoming the most...

Online Advertising To Grow By 20% In 2021, Says Morgan Stanley

Online advertising was one of the most adversely affected industries by the global pandemic. The first half (1H) of 2020 witnessed a major slip in revenue figures for advertising giants such as Facebook and Google as brands cut down their...

Social Media Influencer Marketing: The Secret Sauce To Success!

Social media influencer marketing, or simply influencer marketing, has become a very popular model for advertising and engaging audiences for brands in recent years, due to the overwhelming increase in the use of social networking sites and other digital...

Global eCommerce Sales to Reach $3.9 Trillion in 2020 [REPORT]

As the coronavirus pandemic has lead healthcare authorities to discourage physical social contact as much as possible, the most popular mode of retail, namely brick-and-mortar retail has plunged to unprecedented depths. But given the salience of commerce in everyday life,...

Major Slump In Global Digital Ad Spend: Google And Facebook In The Toughest Spot Ever?

The global digital ad market is going through an unprecedented crisis. As the world plunged into the throes of the COVID-19 pandemic, so did the demand for digital advertising globally. Experts now believe that this particular situation is going...

Brace For The Impact: Delay and Cancellation of Orders By eGrocers Amidst Coronavirus outbreak

Due to the recent outbreak of the coronavirus, the general public in India is advised to stay confined into their homes. The people are practising social distancing as governments ask them to stay indoors as much as possible. These...

Essential Email Marketing Features for eStore Owners That Generate Guaranteed ROI

Email marketing is essential and is a significant part of current digital strategies. Email marketing reigns supreme when you need to enhance your sales figure and, at the same time, want low cost-per-acquisition. Though the fact is already known...

Optimise Your Email Marketing Campaign To See Conversions Skyrocketing

Email marketing has long been a staple instrument in the arsenal of many businesses. Contemporary marketing strategies have evolved over the past decade to include the likes of social media and influencer marketing. It is true that email marketing...

Latest News

The Absence Of Web ADA Compliance Could Be Costing Your Small Business

If your small business is competitive, you are probably using some form of technology. However, many small business owners...