E-Marketing

Global eCommerce Sales to Reach $3.9 Trillion in 2020 [REPORT]

As the coronavirus pandemic has lead healthcare authorities to discourage physical social contact as much as possible, the most popular mode of retail, namely brick-and-mortar retail has plunged to unprecedented depths. But given the...

Major Slump In Global Digital Ad Spend: Google And Facebook In The Toughest Spot Ever?

The global digital ad market is going through an unprecedented crisis. As the world plunged into the throes of the COVID-19 pandemic, so did the demand for digital advertising globally. Experts now believe that this particular situation...

Brace For The Impact: Delay and Cancellation of Orders By eGrocers Amidst Coronavirus outbreak

Due to the recent outbreak of the coronavirus, the general public in India is advised to stay confined into their homes. The people are practising social distancing as governments ask them to stay indoors as much as...

Essential Email Marketing Features for eStore Owners That Generate Guaranteed ROI

Email marketing is essential and is a significant part of current digital strategies. Email marketing reigns supreme when you need to enhance your sales figure and, at the same time, want low cost-per-acquisition. Though the fact is...

Optimise Your Email Marketing Campaign To See Conversions Skyrocketing

Email marketing has long been a staple instrument in the arsenal of many businesses. Contemporary marketing strategies have evolved over the past decade to include the likes of social media and influencer marketing. It is true that...

The Invaluable Role of Automation in Digital Marketing That Guarantees Success

Just how digital marketing is going to change over the next ten years is anyone’s guess. Even high-ranking executives at Google probably don’t have a solid grasp of how businesses and consumers will interact with each other in 2030....

The Secret Sauce Of A Successful Email Campaign: Personalisation with Dynamic Content

“Email is not going to disappear. Possibly ever. Until the robots kill us all.” - Paul Buchheit, creator and lead developer of Gmail. Email marketing is the most powerful way to connect with people. A report by Radicati Group shows...

Is Digital Banner Advertising Dying With The Diminishing Effectiveness Of Banner Ads?

Digital banner advertising has been a staple of the World Wide Web since the 1980s when it was first used by IBM owned Prodigy to advertise Sears products online. They have played a pivotal part in the rapid development...

How You Lose Customers and Alienate Visitors On your Sales Page

In that popular comedy, How to Lose Friends and Alienate People, comedian Simon Pegg bungles his way throughout the movie and almost severs relationships with his company’s top clients. While this is funny on screen, real life may not...

Mobile App User Acquisition Is Cheaper But Retention Is Becoming Expensive [REPORT]

Ever since the unveiling of the Apple iPhone and it revolutionary iOS smartphone Operating System was introduced in 2007, there has been unprecedented growth and innovation in the mobile app development scene. The tech world experienced an extraordinary “app...

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Accenture New Bookings by Quarter: FY Q1 2004 – Q3 2020

The above graph represents the Accenture new bookings by quarter, starting...

After Facebook, Now Twitter is Caught Abusing Phone Number For Ads

Thanatophobia, or fear of death, is a relatively complicated phobia. Similarly, fear of losing your digital accounts to hacklers or scammers is equally...

Warren Buffett’s Stake In Apple Is Worth More Than Combined Valuation of All Startup Unicorns in India

The Oracle of Omaha has got an eye for a good bet and it's proven time and again. Once a popular critic...

Number of Accenture Employees by Quarter

The above graph represents the total number of Accenture employees by...