E-Marketing

The Invaluable Role of Automation in Digital Marketing That Guarantees Success

Just how digital marketing is going to change over the next ten years is anyone’s guess. Even high-ranking executives at Google probably don’t have a solid grasp of how businesses and consumers will interact with each other in 2030....

The Secret Sauce Of A Successful Email Campaign: Personalisation with Dynamic Content

“Email is not going to disappear. Possibly ever. Until the robots kill us all.” - Paul Buchheit, creator and lead developer of Gmail. Email marketing is the most powerful way to connect with people. A report by Radicati Group shows...

Is Digital Banner Advertising Dying With The Diminishing Effectiveness Of Banner Ads?

Digital banner advertising has been a staple of the World Wide Web since the 1980s when it was first used by IBM owned Prodigy to advertise Sears products online. They have played a pivotal part in the rapid development...

How You Lose Customers and Alienate Visitors On your Sales Page

In that popular comedy, How to Lose Friends and Alienate People, comedian Simon Pegg bungles his way throughout the movie and almost severs relationships with his company’s top clients. While this is funny on screen, real life may not...

Mobile App User Acquisition Is Cheaper But Retention Is Becoming Expensive [REPORT]

Ever since the unveiling of the Apple iPhone and it revolutionary iOS smartphone Operating System was introduced in 2007, there has been unprecedented growth and innovation in the mobile app development scene. The tech world experienced an extraordinary “app...

Flight to Success: Automate Your Marketing Strategies With Oracle

Oracle is one of the leading relational database solution providers in the world for a number of reasons. As a marketer, however, you are mainly interested in one reason- Oracle database features that automate your marketing strategies. If you...

How Are Bloggers Thriving In the Era of Online Content Marketing [REPORT]

With the shift in trends - all things going digital, it was only a matter of time before digital content evolved into a thriving industry by itself. Come 2017, we are now looking at massive upward trends marking the...

Amazon.com Has Aggressive Plans To Take On Google And Facebook

Amazon.com Inc. (NASDAQ:AMZN) just doesn’t seem to be running out of the ground to set foot in - its more recent, ambitious foray being the $200 billion online advertising industry. What stands out, however, is that Amazon.com’s nimble, bold...

3 Questions That Evaluate Your Online Content’s Marketing Potential

The market for digital content will surpass $500 billion mark by the year 2019. This figure illustrates the importance of online content and why businesses must focus their attention on creating the kind of content that resonates with their target...

47% Internet Users Block Ads Due to Slow Browsing Experience [REPORT]

As the Internet grows and evolves, so does the content on it. This evolution of content is brought about not just due to changing the perspective of content creators alone, the consumers as well as the devices they consume...
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Latest News

Nothing Phone (1) specifications: Not the same as advertised?

In July, Nothing - a British smartphone company led by Carl Pei who was the co-founder and former director...
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