Search Engine

Life was way easier in the early 2000s when the Internet and social media was not really prevalent in India. Today you can dig up information related to almost any community, organization or individual. Back in those days, you could...

Apple Inc. (NASDAQ:AAPL) and Google are two of the most recognizable names in the tech industry. Both companies were responsible for pioneering the smartphone revolution nearly a decade ago that now engulfs the entire world. Google is the gateway...

SEO is more like a cold war between websites and search engines. Each time Google updates its algorithms, different companies do what they can to ensure they retain first page rankings. It is a continuous war, one that cannot...

There has been a definite rise in the importance given to mobile web presence over recent years. It’s easy to see why. You only have to take a look at industry data, and you can see that use of...

Google is reportedly trying to test the premium smartphone market for Android by launching its own premium smartphone by the end of this year. The move is being considered as an effort to dethrone the premium smartphone giant Apple’s iPhone. Unlike...

In a recent blog post, the Internet behemoth, Google, revealed spectacular engagement rate of its free Wi-Fi initiative on the occasion of world Wi-Fi day. It’s a huge milestone as a mammoth 1.5 million people are benefiting from the...

As the Internet grows and evolves, so does the content on it. This evolution of content is brought about not just due to changing the perspective of content creators alone, the consumers as well as the devices they consume...

For anyone who spends any amount of time on the Internet, Google, now a part of Alphabet Inc. (NASDAQ:GOOGL), has become ubiquitous with the term "search." Hence, it comes as no surprise that, Google makes most of its money from...

Whether you look at anecdotal evidence, experimental data or statistical results, the answers are unanimous. Organic search is hands down the largest source of traffic to websites around the world. Conductor carried out an interesting experiment to prove this...

How much do you think the mammoth search engine’s domain name could cost you if you plan to buy the one? Quite justified, it will be a figure followed by a good number of zeros. But, to counter your perception...

Google is attending over 3 billion search queries every day and this makes it dominant in the online search market. After the recent major restructuring, it is quite evident that the search giant is looking beyond online advertising, which accounts...

What’s in a name?, said William Shakespeare. But now a company name has created a lot of concern among all of us. It began when Google recently underwent a great reorganization in their structure and then emerged as the parent...

Google Inc. (NASDAQ:GOOGL) has recently gone through the a major restructuring. As per the new arrangement, Google would be a part of Alphabet, a new holding company that will own Google and other products that are under the umbrella...

Advertisements have become an integral part of many online businesses today. Ads act as a fixed source of revenue for almost all the major content driven websites. However, rising security concerns, high volumes of data usage and annoyance caused...

Google is nothing without a keyword. To search anything or everything; a keyword is indispensable. It had been a question in all our minds that how Google earns profit out of a keyword. Now everyone knows the fact that...

With search engines playing a major role in present times, it has become quite important for the advertiser to understand the market trends and know where to head for a better return on their investment. Search Engine Marketing (SEM), the method of...