E-Marketing

Evaluating Your Content Marketing Goal And Deriving KPI’s

Evaluation is the only technique to make out if the content management strategy that you have adopted is right and working in the planned way for your website. Considering the recent changes brought by the Google’s search algorithm, the...

Digital And Mobile Internet Ad Spending India 2015 – 2019: Big House, Small Room

India is home to the second largest number of people in the world. It is also a major contributor to IT and Tech sectors in general. The country's digital population is also growing fast. The number of people who...

The Importance Of Brand Publishing In 2015

Content marketing trend predictions for 2015 have accurately recognized the growing importance of brand publishing, not only as a marketing strategy, but also as a method of developing a brand identity. Brand publishing is not reserved just for the...

Flipkart To Shut Down Mobile Website; Will 213 Million Internet Users Of India Follow Suit?

The poster boy of Indian e-Commerce industry Flipkart turned heads when it announced that the company is taking down its mobile website. Clinks on mobile phones will redirect straight to the Flipkart app if users have it downloaded, or to the respective app...

Global Digital And Mobile Ad Spending To Touch $235 Billion In 2015: US And China Lead

Advertising expenditure around the world (both online and offline) is expected to get close to $600 billion next year, predicts eMarketer. That means a 6% increase over the global ad spend for CY2014. US, China, Japan, Germany and UK...

66% Of The Emails Are Now Opened On Mobile Devices But Desktops Get the Maximum Engagement [STUDY]

The phenomenal growth of smartphone industry across the globe has helped many other connected industries to gain momentum, and this is clearly visible when it comes to the oldest, yet the most effective medium of communication - Email. In a report...

Latest News

Microsoft’s Top 5 Acquisitions: Big Fail To Big Gains To $2 BIllion Club

Microsoft is the only publicly traded company, besides Apple, that enjoys market cap over $2 trillion. Founded in New...