E-Marketing

The marketing world has entered an age in which users are driven to content from mobile native ads and emails in increasing numbers. The challenge to optimize landing pages for this relatively new source of traffic is among the...

Evaluation is the only technique to make out if the content management strategy that you have adopted is right and working in the planned way for your website. Considering the recent changes brought by the Google’s search algorithm, the...

India is home to the second largest number of people in the world. It is also a major contributor to IT and Tech sectors in general. The country's digital population is also growing fast. The number of people who...

Content marketing trend predictions for 2015 have accurately recognized the growing importance of brand publishing, not only as a marketing strategy, but also as a method of developing a brand identity. Brand publishing is not reserved just for the...

The poster boy of Indian e-Commerce industry Flipkart turned heads when it announced that the company is taking down its mobile website. Clinks on mobile phones will redirect straight to the Flipkart app if users have it downloaded, or to the respective app...

Advertising expenditure around the world (both online and offline) is expected to get close to $600 billion next year, predicts eMarketer. That means a 6% increase over the global ad spending for CY2014. The US, China, Japan, Germany and...

The phenomenal growth of smartphone industry across the globe has helped many other connected industries to gain momentum, and this is clearly visible when it comes to the oldest, yet the most effective medium of communication - Email. In a report...