E-Marketing

30% Marketers Will Spend 29% – 49% of Marketing Budget On Digital [REPORT]

Digital spending has always been an area of debate in almost every single company worldwide. The prominence of the digital world, thanks to social media and the internet is a key factor. In a survey conducted by CMO Council and Adobe across...

51% Event Attendees Stay Engaged In Branded Photo Sharing [REPORT]

Over the time, offline factors such as events have played an important role in improving the brand value of the sponsors and the main organizers of the supposed event. So, if you are not yet getting the maximum out...

45% Of Email Marketing Clicks Are Through Mobile [REPORT]

One of the greatest revolutions in mobile history was brought in the year 1999 with the introduction of email on mobile devices. Nokia 9000 was the first mobile phone to have email and internet browsing features. This started an...

Five Ways To Create Persuasive Content Title

Have tried everything to make your title catchy but still not getting enough clicks and user attention? First you must know that your title is more important than your content; Give higher priority to your title because it is only the...

Creating Impressive Landing Pages For The Mobile-Dominated Era

The marketing world has entered an age in which users are driven to content from mobile native ads and emails in increasing numbers. The challenge to optimize landing pages for this relatively new source of traffic is among the...

Evaluating Your Content Marketing Goal And Deriving KPI’s

Evaluation is the only technique to make out if the content management strategy that you have adopted is right and working in the planned way for your website. Considering the recent changes brought by the Google’s search algorithm, the...

Digital And Mobile Internet Ad Spending India 2015 – 2019: Big House, Small Room

India is home to the second largest number of people in the world. It is also a major contributor to IT and Tech sectors in general. The country's digital population is also growing fast. The number of people who...

The Importance Of Brand Publishing In 2015

Content marketing trend predictions for 2015 have accurately recognized the growing importance of brand publishing, not only as a marketing strategy, but also as a method of developing a brand identity. Brand publishing is not reserved just for the...

Flipkart To Shut Down Mobile Website; Will 213 Million Internet Users Of India Follow Suit?

The poster boy of Indian e-Commerce industry Flipkart turned heads when it announced that the company is taking down its mobile website. Clinks on mobile phones will redirect straight to the Flipkart app if users have it downloaded, or to the respective app...

Global Digital And Mobile Ad Spending To Touch $235 Billion In 2015: US And China Lead

Advertising expenditure around the world (both online and offline) is expected to get close to $600 billion next year, predicts eMarketer. That means a 6% increase over the global ad spend for CY2014. US, China, Japan, Germany and UK...

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Accenture New Bookings by Quarter: FY Q1 2004 – Q3 2020

The above graph represents the Accenture new bookings by quarter, starting...

After Facebook, Now Twitter is Caught Abusing Phone Number For Ads

Thanatophobia, or fear of death, is a relatively complicated phobia. Similarly, fear of losing your digital accounts to hacklers or scammers is equally...

Warren Buffett’s Stake In Apple Is Worth More Than Combined Valuation of All Startup Unicorns in India

The Oracle of Omaha has got an eye for a good bet and it's proven time and again. Once a popular critic...

Number of Accenture Employees by Quarter

The above graph represents the total number of Accenture employees by...