E-Marketing

Creating Impressive Landing Pages For The Mobile-Dominated Era

The marketing world has entered an age in which users are driven to content from mobile native ads and emails in increasing numbers. The challenge to optimize landing pages for this relatively new source of traffic is among the...

Evaluating Your Content Marketing Goal And Deriving KPI’s

Evaluation is the only technique to make out if the content management strategy that you have adopted is right and working in the planned way for your website. Considering the recent changes brought by the Google’s search algorithm, the...

Digital And Mobile Internet Ad Spending India 2015 – 2019: Big House, Small Room

India is home to the second largest number of people in the world. It is also a major contributor to IT and Tech sectors in general. The country's digital population is also growing fast. The number of people who...

The Importance Of Brand Publishing In 2015

Content marketing trend predictions for 2015 have accurately recognized the growing importance of brand publishing, not only as a marketing strategy, but also as a method of developing a brand identity. Brand publishing is not reserved just for the...

Flipkart To Shut Down Mobile Website; Will 213 Million Internet Users Of India Follow Suit?

The poster boy of Indian e-Commerce industry Flipkart turned heads when it announced that the company is taking down its mobile website. Clinks on mobile phones will redirect straight to the Flipkart app if users have it downloaded, or to the respective app...

Global Digital And Mobile Ad Spending To Touch $235 Billion In 2015: US And China Lead

Advertising expenditure around the world (both online and offline) is expected to get close to $600 billion next year, predicts eMarketer. That means a 6% increase over the global ad spend for CY2014. US, China, Japan, Germany and UK...

66% Of The Emails Are Now Opened On Mobile Devices But Desktops Get the Maximum Engagement [STUDY]

The phenomenal growth of smartphone industry across the globe has helped many other connected industries to gain momentum, and this is clearly visible when it comes to the oldest, yet the most effective medium of communication - Email. In a report...
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Worldwide Wearables Shipments by Top Vendors, by Year

The above graph represents the worldwide wearables shipments by...

World’s Top 5 Wearable Companies by Market Share, by Quarter

The above graph represents the world's top 5 wearable...

Worldwide Wearables Shipments by Quarter

The above graph represents the worldwide wearables shipments by...

India the 3rd Worst Economically Affected Nation by Internet Shutdowns in 2019: Report

2019 saw an increasing awareness about internet shutdowns in the Indian population due to unprecedented first-hand experience with the phenomenon, especially in...