The above graph represents the quarterly distribution of the total number of Netflix international streaming subscribers, starting from Q1 2012 to the most recent quarter. As of Q3 2019, Netflix has approximately 163.9 million global streaming memberships in over 190 countries. Interestingly, nearly 62% of them are outside of the United States. In Q3 2019, Netflix International Streaming memberships (Paid+ Free Trials) surpassed 100-million milestone for the first time since inception.
Growth in Netlfix International Streaming Memberships
|Region||Worldwide (Excludes United States)|
|Source||Netflix SEC Filings, Netflix Quarterly Reports|
|Note||Netflix financial year – Jan 1 to 31 December|
Netflix International Streaming subscribers count has increased from just 3 million in Q1 2012 to over 93 million Q1 2019.
Netflix’s International streaming subscriptions for Q1 2012 accounted for only 12% of total streaming subscriptions (26.48 million). At that time, a majority of Netflix streaming member were from the United States. However, later in October 2012, the company expanded its streaming services business to Finland, Denmark, Sweden and Norway. As a result, in just 2 years, the company has seen a 4x increase in its number of international streaming subscribers. In Q1 2014, Netflix had over 12 million (12,683,000 to be specific) streaming subscribers outside the US – accounting for 26% of total global streaming subscriptions.
Q2 2017 was the first time when the number of Netflix international streaming subscribers crossed 52 million – surpassed the number of US streaming subscribers.
About Netflix Inc.
Netflix Inc. (NASDAQ: NFLX) was founded on August 29, 1997, by Reed Hastings and Marc Randolph as a DVD-rental-by-mail firm. However, the company began its operations on April 14, 1998, by opening the world’s first online DVD rental store. For $19.95 a month, subscribers can rent as many DVDs as they want. The company slowly expanded its business by offering the streaming service in the US while retaining the DVD and Blu-ray rental service. In September 2010, the company began offering its streaming service to Canada, which later expanded to other international markets such as Latin America, the United Kingdom, Ireland, Australia, etc. Netflix is now available almost every corner of the world, except in mainland China (due to local restrictions), Syria, North Korea, and Crimea (due to US sanctions).
Netflix’s IPO (initial public offering) completed on May 29, 2002, selling 5.5 million shares of common stock at the price of $15.00 per share.
In Q2 2017, it was the first time when the total Netflix streaming subscribers, globally, crossed 100 million mark.
On January 22, 2018, Netflix’s market capitalization ballooned to $100 billion, becoming the largest digital media and entertainment company in the world.
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