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The above graph represents the quarterly distribution of the total number of Netflix international streaming subscribers, starting from Q1 2012 to the most recent quarter. International market (over 190 countries) now accounts for 63.6% of the total Netflix global streaming subscribers. The number Netflix International streaming memberships reached a record high of 109.3 million by the end of December 2019. Out of that, 106 millions are paid members of Netflix.
Note: Netflix has stopped revealing the number of International streaming subscribers data from Q1 2020. Instead, the company has announced the number of paid streaming subscribers by region.
Growth in Netflix International Streaming Memberships
| Region | Worldwide (Excludes United States) |
| Source | Netflix SEC Filings, Netflix Quarterly Reports |
| Graph ID | 628 |
| Note | Netflix financial year – Jan 1 to 31 December |
During the span of 7 years, the total International Streaming subs count has increased from just 3 million in Q1 2012 to over 93 million Q1 2019.
Netflix’s International streaming subscriptions for Q1 2012 accounted for only 12% of total streaming subscriptions. At that time, a majority of Netflix streaming member were from the United States. However, later in October 2012, the company expanded its streaming services business to Finland, Denmark, Sweden and Norway. As a result, in just 2 years, the company has seen a 4x increase in its number of international streaming subscribers. In Q1 2014, Netflix had over 12 million (12,683,000 to be specific) streaming subscribers outside the US – accounting for 26% of total global streaming subscriptions.
Q2 2017 was the first time when the number of International streaming subscriptions crossed 52 million. Out of those, 48.7 million were the paying Netflix users. One must note that Q2 2017 was also the first time when the number of International streaming users surpassed the US streaming users.
After two years, in Q3 2019, Netflix International subscriber count surpassed the 100-million milestone.
About Netflix Inc.
Netflix Inc. (NASDAQ: NFLX) was founded on August 29, 1997, by Reed Hastings and Marc Randolph as a DVD-rental-by-mail firm. However, the company began its operations on April 14, 1998, by opening the world’s first online DVD rental store. For $19.95 a month, subscribers can rent as many DVDs as they want. The company slowly expanded its business by offering the streaming service in the US while retaining the DVD and Blu-ray rental service. In September 2010, the company began offering its streaming service to Canada, which later expanded to other international markets such as Latin America, the United Kingdom, Ireland, Australia, etc. Netflix is now available almost every corner of the world, except in mainland China (due to local restrictions), Syria, North Korea, and Crimea (due to US sanctions).
Netflix’s IPO (initial public offering) completed on May 29, 2002, selling 5.5 million shares of common stock at the price of $15.00 per share.
On January 22, 2018, Netflix’s market capitalization ballooned to $100 billion, becoming the largest digital media and entertainment company in the world.
Netflix is ranked #38 on the list of the World’s Most Valuable Brands by Forbes, with a brand value of $15.5 billion in 2019.
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