The above graph represents the number of Netflix paid streaming subscribers by region – United States & Canada, EMEA, Latin America and Asia-Pacific. As of June 2020, the video streaming giant has more than 193 million paying subscribers in over 190 countries. Nearly 38% of those belong to United States and Canada region.
Increase in Netflix Paid Streaming Memberships: History
|Source||Netflix SEC Filings, Netflix Quarterly Reports|
|Note||Netflix fiscal year starts from January 1st|
US and Canada
The number of Netflix paying streaming subscribers from the US and Canada region reached an all-time high of 69.97 million in Q1 2020, representing 5% YoY increase. It is important to note that the paying streaming subscribers of United States and Canada region is more than 4X of Asia-Pacific.
Netflix paying subscribers in EMEA region increased an appreciable 38% YoY in Q1 2020, to an all-time high of 58.73 million. During the 12 months ended March 31, 2020, approximately 16.19 million new people paid to watch Netflix’s streaming content.
As the graph shows, within two years, the video streaming giant increased its paying customers in the EMEA region, from 29.34 million in Q1 2018 to 51.79 million in Q4 2019.
As of March 2020, Netflix has 34.32 million paid streaming subscribers in the Latin America, after adding 6.77 million new customers during the last 12 months.
Between Q1 2018 and Q4 2019, the number of Netflix paying streaming subscribers in Latin America increased 10.16 million, from 21.26 million to 31.42 million.
Asia-Pacific is the fastest-growing marketing for the streaming company in terms of subscribers and revenue. As of March 2020, about 19.84 million people in APAC region have subscribed to Netflix’s streaming content. The video-on-demand platform has added about 3.60 million new paying customers from APAC during three months and 7.69 million during 12 month ended March 31, 2020.
About Netflix, Inc.
Netflix Inc. (NASDAQ: NFLX) was founded on August 29, 1997, by Reed Hastings and Marc Randolph as a DVD-rental-by-mail firm. However, the company began its operations on April 14, 1998, by opening the world’s first online DVD rental store. For $19.95 a month, subscribers can rent as many DVDs as they want. The company slowly expanded its business by offering the streaming service in the US while retaining the DVD and Blu-ray rental service. In September 2010, the company began offering its streaming service to Canada, which later expanded to other international markets such as Latin America, the United Kingdom, Ireland, Australia, etc. Netflix is now available almost every corner of the world, except in mainland China (due to local restrictions), Syria, North Korea, and Crimea (due to US sanctions).
Netflix’s IPO (initial public offering) completed on May 29, 2002, selling 5.5 million shares of common stock at the price of $15.00 per share.
On January 22, 2018, Netflix’s market capitalization ballooned to $100 billion, becoming the largest digital media and entertainment company in the world.
Netflix is ranked #38 on the list of the World’s Most Valuable Brands by Forbes, with a brand value of $15.5 billion in 2019.
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