The above graph represents the number of Netflix streaming subscribers by region – US and International. By the end of December 2019, Netflix global streaming subscribers reached to 171.77 million. Interestingly, the home market alone accounts for nearly 36.4% of them as the total number of Netflix streaming users in the US has reached 62.45 million in Q4 2019. While over 63.6% or 109.32 million are Netflix International subscribers.
|Source||Netflix SEC Filings, Netflix Quarterly Reports|
|Note||Netflix financial year – Jan 1 to 31 December|
In the wake of the flourishing number of Netflix’s streaming service, its DVD segment decline. As of Q4 2019, there are only 2.17 million members to Netflix’s DVD-by-rental service in the United States, a decline from 2.73 million in Q4 2018.
Netflix US and International Streaming Subscribers: History
The number of Netflix’s streaming subscribers in the US increased from 23.41 million in Q1 2012 to 50.85 million in Q1 2017, globally. During this period, the members in the US were behind the overall growth in the number of Netflix streaming subscribers globally. However, in the last few quarters (from Q2 2017 to be specific), the growth in the total number of Netflix Streaming Subscribers has been primarily driven by international subscribers. Q2 2017 was the first time when Netflix’s International streaming subscribers count surpassed the domestic. Out of the total 103.95 million total streaming members globally, 52.03 million were outside the US.
Since the development and expansion of its streaming service, Netflix has accumulated tens of millions of streaming subscribers worldwide.
About Netflix Inc.
Netflix Inc. (NASDAQ: NFLX) was founded on August 29, 1997, by Reed Hastings and Marc Randolph as a DVD-rental-by-mail firm. However, the company began its operations on April 14, 1998, by opening the world’s first online DVD rental store. For $19.95 a month, subscribers can rent as many DVDs as they want. The company slowly expanded its business by offering the streaming service in the US while retaining the DVD and Blu-ray rental service. In September 2010, the company began offering its streaming service to Canada, which later expanded to other international markets such as Latin America, the United Kingdom, Ireland, Australia, etc. Netflix is now available almost every corner of the world, except in mainland China (due to local restrictions), Syria, North Korea, and Crimea (due to US sanctions).
Netflix’s IPO (initial public offering) completed on May 29, 2002, selling 5.5 million shares of common stock at the price of $15.00 per share.
In Q2 2017, it was the first time when the total Netflix streaming subscribers, globally, crossed 100 million mark.
On January 22, 2018, Netflix’s market capitalization ballooned to $100 billion, becoming the largest digital media and entertainment company in the world.
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