The above graph represents the quarterly distribution of the number of Netflix streaming subscribers in the US region starting from Q1 2012 to Q1 2019. As of Q1 2019, Netflix has more than 155 million streaming subscribers, worldwide. Nearly 40% of them are from the US. The total number of Netflix US streaming subscribers in Q1 2019 has reached 61.79 million. The 9% YoY increase in Netflix’s total US streaming subscribers for the first quarter of 2019 was primarily due to the 9% increase in the average number of paid memberships.
- Region: United States
- Source: Netflix.com. SEC, Netflix Annual Report
- Graph ID: 198
- Last Updated: 11 July 2019
- Note: Netflix financial year – Jan 1 to 31 December
The home market of Netflix has grown steadily in terms of the total number of streaming subscribers over the given quarters. It was the first time in Q1 2017 when the company’s domestic streaming subscribers count hit 50 million milestone – that’s more than 51% of the total Netflix streaming subscribers in Q1 2017 i.e 98.75 million.
Netflix US Streaming Subscribers: Additional Information
The United States, also a homegrown market, has always been the most promising market for the video streaming giant – Netflix. At the end of Q1 2012, Netflix had about 23 million (23,410,000 to be specific) domestic streaming subscriptions, accounting for 88% of the total Netflix streaming subscribers, globally.
However, for the last few years, Netflix has started focusing more on international markets.
About Netflix Inc.
Netflix Inc. (NASDAQ: NFLX) was founded on August 29, 1997, by Reed Hastings and Marc Randolph as a DVD-rental-by-mail firm. However, the company began its operations on April 14, 1998, by opening the world’s first online DVD rental store. For $19.95 a month, subscribers can rent as many DVDs as they want. The company slowly expanded its business by offering the streaming service in the US while retaining the DVD and Blu-ray rental service. In September 2010, the company began offering its streaming service to Canada, which later expanded to other international markets such as Latin America, the United Kingdom, Ireland, Australia, etc. Netflix is now available almost every corner of the world, except in mainland China (due to local restrictions), Syria, North Korea, and Crimea (due to US sanctions).
Netflix’s IPO (initial public offering) completed on May 29, 2002, selling 5.5 million shares of common stock at the price of $15.00 per share.
In Q2 2017, it was the first time when the total Netflix streaming subscribers, globally, crossed 100 million mark.
On January 22, 2018, Netflix’s market capitalization ballooned to $100 billion, becoming the largest digital media and entertainment company in the world.
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