The above graph represents the number of Netflix US streaming subscribers by quarter, starting from Q1 2012 to the most recent quarter. As of December 2019, Netflix has approximately 62.45 million streaming subscribers in the United States. That represented nearly 3.1% YoY growth in the Netflix domestic streaming subscribers.
Netflix US Streaming Subscribers: History
|Source||Netflix SEC Filings, Netflix Quarterly Reports|
|Note||Netflix financial year – Jan 1 to 31 December|
The United States, also a homegrown market, has always been the most promising market for the video streaming giant – Netflix. At the end of Q1 2012, Netflix had about 23 million (23,410,000 to be specific) domestic streaming subscriptions, accounting for 88% of the total Netflix streaming subscribers, globally. However, for the last few years, Netflix has started focusing more on international markets.
It was the first time in Q1 2017 when Netflix domestic streaming subscribers count hit 50 million milestone – representing more than 51% of the total Netflix streaming subscribers in Q1 2017 i.e 98.75 million.
About Netflix Inc.
Netflix Inc. (NASDAQ: NFLX) was founded on August 29, 1997, by Reed Hastings and Marc Randolph as a DVD-rental-by-mail firm. However, the company began its operations on April 14, 1998, by opening the world’s first online DVD rental store. For $19.95 a month, subscribers can rent as many DVDs as they want. The company slowly expanded its business by offering the streaming service in the US while retaining the DVD and Blu-ray rental service. In September 2010, the company began offering its streaming service to Canada, which later expanded to other international markets such as Latin America, the United Kingdom, Ireland, Australia, etc. Netflix is now available almost every corner of the world, except in mainland China (due to local restrictions), Syria, North Korea, and Crimea (due to US sanctions).
Netflix’s IPO (initial public offering) completed on May 29, 2002, selling 5.5 million shares of common stock at the price of $15.00 per share.
In Q2 2017, it was the first time when the total Netflix streaming subscribers, globally, crossed 100 million mark.
On January 22, 2018, Netflix’s market capitalization ballooned to $100 billion, becoming the largest digital media and entertainment company in the world.
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