The above graph represents the number of Netflix US streaming subscribers by quarter, starting from Q1 2012 to the most recent quarter. By the end of December 2019, approximately 62.45 million people were using the Netflix streaming service in the United States. Out of those, approximately 61 million were paying users and 1.4 million were free trial users.
Note: Netflix has stopped revealing the US streaming subscribers data from Q1 2020. Instead, the company has announced the number of streaming subscribers in the US and Canada.
Netflix US Streaming Subscribers: History
|Source||Netflix SEC Filings, Netflix Quarterly Reports|
|Note||Netflix financial year – Jan 1 to 31 December|
The United States, also a homegrown market, has always been the most promising market for the video streaming giant. At the end of Q1 2012, Netflix had about 23 million (23,410,000 to be specific) domestic streaming subscriptions, accounting for 88% of the total Netflix streaming subscribers, globally. However, for the last few years, Netflix has started focusing more on international markets.
It was the first time in Q1 2017 when Netflix domestic streaming subscribers count hit 50 million milestone, representing more than 51% of the Netflix global streaming subscribers. Out of 50.85 million total US streaming users, nearly 49.4 million were paying users.
By the end of Q4 2018, the number of Netflix streaming subscribers in the US reached to 60.55 million, representing 10.6% YoY increase. During the quarter, over 2.1 million were free trial members.
About Netflix Inc.
Netflix Inc. (NASDAQ: NFLX) was founded on August 29, 1997, by Reed Hastings and Marc Randolph as a DVD-rental-by-mail firm. However, the company began its operations on April 14, 1998, by opening the world’s first online DVD rental store. For $19.95 a month, subscribers can rent as many DVDs as they want. The company slowly expanded its business by offering the streaming service in the US while retaining the DVD and Blu-ray rental service. In September 2010, the company began offering its streaming service to Canada, which later expanded to other international markets such as Latin America, the United Kingdom, Ireland, Australia, etc. Netflix is now available almost every corner of the world, except in mainland China (due to local restrictions), Syria, North Korea, and Crimea (due to US sanctions).
Netflix’s IPO (initial public offering) completed on May 29, 2002, selling 5.5 million shares of common stock at the price of $15.00 per share.
On January 22, 2018, Netflix’s market capitalization ballooned to $100 billion, becoming the largest digital media and entertainment company in the world.
Netflix is ranked #38 on the list of the World’s Most Valuable Brands by Forbes, with a brand value of $15.5 billion in 2019.
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