Online Smartphone Market India Q2 2019: Xiaomi Losing Grip!

Must Read

Superstitions across different countries – An Overview

Some believe that a superstition is anything that people believe that is based on myth, magic, or irrational thoughts. They are beliefs that are steeped in lore or tradition, and it is usually difficult to pinpoint the exact origin. Here is a brief compilation of Superstitions which are prevalent across different countries.

1.5 Million Engineers Pass Out In India Every Year, Fewer Getting Hired [Trends]

Engineering colleges have been springing up like wild mushrooms in India in the last few years. Their number has...

World’s Most Popular Ad Slogans: A Brief List To Inspire With !

Advertisement plays an important role for companies as well as consumers world wide. It gives a seller an opportunity...

Xiaomi, which had once taken the India smartphone market by storm with the jaw-dropping prices of their devices available only online, is apparently losing its grip on the online smartphone market in India.

A recent report released by Counterpoint Research highlights that online smartphone shipments In India have been growing at a steady pace in spite of all hullaballoo by offline retailers. As compared to last year, the smartphone shipments online grew by a significant 26% in Q2 2019.

The biggest highlight, however, of the report is Xiaomi’s performance in the quarter. The leader of the overall India smartphone market, Xiaomi suffers a drop in its online smartphone shipment share. From 55% in Q2 2018, the Chinese smartphone OEM’s share dropped to 46% in Q2 2019. Considering the fact that Xiaomi hasn’t been performing that badly, this slump in market share can be attributed to a number of factors. Let us look at it in a little more detail.


Online Smartphone Market India: Rise in competition

One of the main reasons behind the slump in the market share of Xiaomi was the aggressive marketing tactics employed by competitors. Such tactics have proven fruitful for companies like Samsung, Realme and Asus and resulted in the rise of their shipment share in Q2 2019.

The one capturing the eye the most among them has to be fellow Chinese smartphone manufacturer Realme. From only 4% market share a year back, the company accounted for 17% online smartphone shipment share in Q2 2019.

Even the rest of the companies in the market experienced a rise in market share, including the likes of Samsung and Asus. Only Huawei is the one suffered the most because of the controversy surrounding the company along with the Android ban. All this competition led to consumers getting access to more diverse options. Hence, the market share of Xiaomi naturally fell.

Despite declined shipment share Xiaomi still owns about 46% of the online smartphone shipment market in India. The unparalleled performance of Xiaomi was driven by the immense popularity of Redmi Note 7 pro that helped the company to capture the lion’s share of the market. It was the most sought after model in Q2 2019, accounting for 12.1% share of the market. This was followed by another entry-level smartphone Redmi 6A, that captured 6.4% of the market. But more importantly, it was a smartphone from Xiaomi as well. These two models were closely followed by two Realme products, Realme C2 and Realme 3. They had a similar market share as that of Redmi 6A, at 5.9% and 5.6% respectively.

The trend clearly indicates that the growth of the online India smartphone market is still pegged to entry and mid-range devices. All five top-performing smartphones online, which collectively accounts for over one-third of online smartphone sales in India, fall in the sub-15k price category.


Three of the top five performance smartphones in terms of online sales in India belongs to Xiaomi.

The increasing penetration of high-speed internet in India has created an unprecedented opportunity for all smartphone brands. As people have become more comfortable with online shopping, smartphone brands like Xiaomi flooded the internet with smartphone models tagged with jaw-dropping prices. It is estimated that online channels account for around 40% of total smartphone sales in India.


Please enter your comment!
Please enter your name here

Latest News

India the 3rd Worst Economically Affected Nation by Internet Shutdowns in 2019: Report

2019 saw an increasing awareness about internet shutdowns in the Indian population due to unprecedented first-hand experience...

Amazon and Flipkart Under The Lens Of Indian Authorities For Competition Squashing Activities!

The ongoing tug of war between Offline and Online retailers in India seems to be far from over. On Monday, the Competition...

Constant Internet Suspensions In India Affecting Online Transactions and Economy Adversely

In the wake of the highly controversial and prejudiced Citizenship Amendment Act and other related legal developments such as the NRC, IT...

The Current Generation Require Technology In Class To Make The Most Of Future Opportunities

Technology is the current drive for everything. It has influenced all aspects of life, including cultures. It affects the way we live,...

Reliance Jio Offers Free Calls Over WiFi: Activate It Now

Following Airtel’s launch of VoWiFi calling in December 2019, Jio has now started rolling out VoWiFi calling, as well.

UPI Scam: A Man Loses Rs. 1.01 Lakhs While Using Paytm and Google Pay

Facebook finds it itself in the middle of its first scam of the new decade and the catalyst seems to be its...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This